New Seminar to Guide Executives in Using LinkedIn

seminarsI am pleased to announce that The Executive’s Guide to LinkedIn is going on the road! Our first public seminar will be held on 11 March 2008 at the University of Chicago’s Gleacher Center. The morning seminar’s focus will be helping executives with underutilized Linkedin accounts to take it to the next level by leveraging our planning methodology as well as LinkedIn’s advanced tools.

As you can imagine, I talk with many executives about LinkedIn, and most of them don’t see its real potential because LinkedIn’s tools are not fully explained, and the site doesn’t offer guidance for using it to get results. This seminar addresses the need. Here’s the agenda, and I’ve included some thoughts behind what we’ll do below.

You will learn how to:

  • Customize the Executive’s Guide Action Templates to build your strategy
  • Use LinkedIn’s privacy / access controls to attract people, and gracefully handle unwanted attention
  • Use LinkedIn advanced features like: Recommendations, Questions and Groups
  • Build your network with purpose and optimize between tight vs. loose ties


  • You will have a written plan, complete with specific tactics and follow-ups
  • Join the Executive’s Guide to LinkedIn Group on LinkedIn to network with other alumni
  • Trial access to the Executive’s Guide to LinkedIn wiki, where you can network with and interact with other Executive’s Guide alums and experts in a “walled garden”
  • You will also recieve a seminar manual


People get much more out of LinkedIn when they have a defined plan that they can execute against, and we will use Executive’s Guide Action Templates to help participants to create plans. Since LinkedIn significantly reduces your time and cost of finding and collaborating with people, it can help you achieve many goals: finding new clients, improving existing relationships (how about helping clients by introducing them to people you know who can help them in their business?), conducting a job or employee search, the list is endless. The point is, if you have a defined intention, you will get far more out of it, and you’ll be able to measure your progress.

In addition, we will explore different kinds of network models so that participants can have much more intent behind what kind of networks they build. When you build your network proactively, you give more to it and get much more out of it. In addition, we will take a quick spin through the finer points of LinkedIn’s privacy controls because most people limit themselves too much because they don’t understand how much control they really have.

To Learn More or Register

You can access complete seminar information and registration here. I also offer several courses, which you can explore here. BTW, this course corresponds to “LinkedIn Core Value Realization.”

A New Partnership

For this seminar, I have partnered with Samurai Business Group, which specializes in training professionals in transforming their approach to business development. Partner Bob Lambert will give some of the finer points of connecting your LinkedIn activity to your offline initiatives. Since we all live in both worlds, I am very excited to be partnering with them.

I invite your comments, questions and suggestions.

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