How the Social Network Roadmap can increase demand for Web 2.0 and social software and services providers.. brief overview of the Roadmap’s phases and connection points for Web 2.0 vendors […]
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Demand drivers for enterprise social networks: global enterprises suffer innovation crisis while individuals seek employment security; cross-boundary collaboration is a win-win for enterprise and employee […] Just Out: New Social Network Roadmap Provides Risk-managed Approach for Applying Web 2.0 to BusinessPublic Beta Release at Social Network Conference Examples of enterprise process innovation feature LinkedIn®
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I am pleased to announce that I beta-released my new social network roadmap at the Social Networking Conference last week in San Francisco. The roadmap helps enterprises to effectively assess, plan and apply social networks’ new technologies and behaviors to business while minimizing risk. It offers a structured approach to evaluating and using social networks for process innovation in marketing, business development, client service, human resources, research & development and others.
Forrester’s recent report, Global Enterprise Web 2.0 Market Forecast: 2007 To 2013(1), offers excellent insights into the enterprise adoption of Web 2.0 technologies but falls into the trap of entertaining assumptions that are becoming less true by the day. In this brief market comment, I will discuss and correct so that you can appreciate their findings more and put them into a different perspective.