Reflections on how enterprises will adopt microblogging, Twitter, and how this compares to executives’ adoption of “social” networks like LinkedIn and Facebook […]
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Understand why executives are increasingly using LinkedIn, Facebook and Twitter together to develop relationships more quickly.. The Executive’s Guide to LinkedIn to have Facebook and Twitter siblings […] Twitter quick start guide for executives: get up and running in 30 minutes: overview of privacy, followers/followed, strategy, adding value and account settings. […] Reflecting on Twitter’s promise for senior marketing executives and B2B applications plus some tactical tips.. Twitter, tactics, strategy, value proposition, innovation, creativity, crowdsourcing, insight, philosophy […] Executive summary and guide to Twitter.. microblog, guide, definition, executive, Web 2.0, social, presence, b2b, efficiency, breakthrough […] LinkedIn versus Facebook versus Twitter: a thumbnail guide on selecting which Web 2.0 sites your company should be on […]
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First, a word of caution. When you go to Twitter for the first time, you will undoubtedly wonder what in the world this is all about; it will look like meaningless gobbledegook, a hodgepodge of 140-character messages. If you want to explore, give yourself a month or two. You will also need to follow some people who really know how to tweet. In my experience, most Twitter “posts” (called “tweets” by the way) mix news tidbits, humorous or interesting or acerbic observations. Above all, they give useful, interesting or entertaining information. Read on to explore why Twitter might be worth exploring from an executive’s perspective. […]
Like most things Web 2.0, Twitter began within the B2C, pop culture context, but I predict that it will become a staple for enterprises by 2010. Twitter is very transformational, and it holds significant disruptive potential for business processes. Here I will outline its use for forward-thinking CMOs, CEOs, CIOs and other executives. […] |
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Today an executive asked me to explain the value of Twitter versus voice mail for a particular mobility use case: she is at a business gathering and talking to “Jack,” someone whom “Barbara,” a friend of hers would like to meet (Barbara isn’t at the gathering but might be able to come by). Should she voice mail or send Barbara a tweet with the Jack’s information and willingness to connect? Read on to understand some of the nuances and virtues of microblogging (Twitter), SMS (short message service, or “text” messages in U.S. parlance) and voice mail.
Twitter is a relatively new Web 2.0 phenomenon that is blazing a new category, which some people term “microblogging,” because all Twitter posts are limited to 140 characters, and twittering is reporting. Twittering can be done via a plain old cell phone via text (SMS) messaging, via a web browser or via a smartphone, and it is chiefly a broadcast activity: twitterers push SMS messages out to their networks.