LinkedIn Marketing Chief Shares Company's Strategic Direction Plus B2B Business Opportunities

LinkedIn marketing chief briefs Chicago CMOs on strategy, direction and utility of the executive network for B2B relationship development and sales […]

Leaving Messages: Comparing Twitter, Text Messaging and Voice Mail

reflectionToday an executive asked me to explain the value of Twitter versus voice mail for a particular mobility use case: she is at a business gathering and talking to “Jack,” someone whom “Barbara,” a friend of hers would like to meet (Barbara isn’t at the gathering but might be able to come by). Should she voice mail or send Barbara a tweet with the Jack’s information and willingness to connect? Read on to understand some of the nuances and virtues of microblogging (Twitter), SMS (short message service, or “text” messages in U.S. parlance) and voice mail.


Quick Thoughts on LinkedIn and Facebook Business Models

ent2Mashable’s article, Biz Networking on Facebook Could Soon Supersede LinkedIn, discussed Facebook’s relative prowess at attracting ad spending and concluded that Facebook was a better venue for business networking. I felt the need to weigh in on that, so I offer my analysis here, which compares certain aspects of each venue’s networking, demographics and strategy.


Managing Multiple Personalities Online

adviceThis weekend I’ve been having fun trying LinkedIn’s new group discussion functionality, and it’s really promising and seems to work well, significantly increasing the value of LinkedIn Groups.

In Tweeple, LinkedIn’s Twitter group, someone asked a great question about whether to have multiple accounts on Twitter, but the questions applies equally to any Web 2.0 venue, like LinkedIn. This has also come up in the Executive’s Guide to LinkedIn seminars, whether to risk putting your side real estate business in your LinkedIn Profile, for example. Here are some quick reflections on managing many sides of yourself online.


Social Media Survey: Reflections

reflectionThe Social Media Club recently asked “social media evangelists” to share their experiences of life in the trenches, helping people to understand the promise and peril of social media, which is highly connected to social networking and Web 2.0. I thought their survey was very well done, so here I am reprinting my answers, and I’m asking you to weigh in with your observations and experiences, too.


Exploring Twitter: Ten Observations

reflectionAs a Twitter member since October 2007, I am extremely excited about Twitter from several perspectives, so I’ll share in case they are useful to you. Thus far, my experience is that Twitter holds significant promise for B2B applications, but as of this post it is still emerging and preliminary. It will prove to be an extremely rich ground for innovation.

First, a word of caution. When you go to Twitter for the first time, you will undoubtedly wonder what in the world this is all about; it will look like meaningless gobbledegook, a hodgepodge of 140-character messages. If you want to explore, give yourself a month or two. You will also need to follow some people who really know how to tweet. In my experience, most Twitter “posts” (called “tweets” by the way) mix news tidbits, humorous or interesting or acerbic observations. Above all, they give useful, interesting or entertaining information. Read on to explore why Twitter might be worth exploring from an executive’s perspective.


Why Do I Use LinkedIn?

reflectionA recent question on LinkedIn Answers posed the fundamental question, “What is the value of using LinkedIn?” The author of the question, Gema Gomez, is doing some research on social networks and created a survey, which I have answered in this post.

Since I work with executives and companies to help them create and execute against strategies for LinkedIn and other Web 2.0 venues, I attempted to answer the questions from my own experience as well as from my clients’.


If I Can't Find Anyone Like Me, Do I Still Belong on LinkedIn?

reflectionA recent Question in LinkedIn Answers concerned an executive who worked in a very specialized field. He didn’t feel like he fit in on LinkedIn because he couldn’t find anyone else in his field. There didn’t seem to be anything in LinkedIn for him.

This reminded me that “networking” was a concept that was still relatively new for many people. In the U.S., we had a social contract until the 80s: most people trained for something, worked hard, advanced and kept within their silos. The concept that you could meet strangers who might know something or someone that could lead to some kind of opportunity was a foreign concept for some people, especially Traditionalists or older Boomers. Here I’ll share some of my response to him in which I explained some of the fundamental values of LinkedIn.


Reflections on the first Executive's Guide to LinkedIn Seminar

reflectionToday was a major milestone for the Executive’s Guide to LinkedIn. Partnering with the Samurai Business Group, I launched the EGLI’s public seminar program at the University of Chicago’s Gleacher Center in front of a sold out crowd of business executives. The seminar, “LinkedIn Core Value Realization,” is designed for experienced LinkedIn users who want to significantly boost their LinkedIn ROI. My two sessions, “The Executive’s Toolbox” and “Template and Technique,” were followed by Samurai Partner Bob Lambert’s “Connecting the Online with the Offline,” which offered some profound insights on trust and networking.

Here I’ll offer you some personal reflections on the topics and the sharing that went on in the room.