LinkedIn marketing chief briefs Chicago CMOs on strategy, direction and utility of the executive network for B2B relationship development and sales […]
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In Tweeple, LinkedIn’s Twitter group, someone asked a great question about whether to have multiple accounts on Twitter, but the questions applies equally to any Web 2.0 venue, like LinkedIn. This has also come up in the Executive’s Guide to LinkedIn seminars, whether to risk putting your side real estate business in your LinkedIn Profile, for example. Here are some quick reflections on managing many sides of yourself online. […]
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First, a word of caution. When you go to Twitter for the first time, you will undoubtedly wonder what in the world this is all about; it will look like meaningless gobbledegook, a hodgepodge of 140-character messages. If you want to explore, give yourself a month or two. You will also need to follow some people who really know how to tweet. In my experience, most Twitter “posts” (called “tweets” by the way) mix news tidbits, humorous or interesting or acerbic observations. Above all, they give useful, interesting or entertaining information. Read on to explore why Twitter might be worth exploring from an executive’s perspective. […]
Since I work with executives and companies to help them create and execute against strategies for LinkedIn and other Web 2.0 venues, I attempted to answer the questions from my own experience as well as from my clients’. […]
This reminded me that “networking” was a concept that was still relatively new for many people. In the U.S., we had a social contract until the 80s: most people trained for something, worked hard, advanced and kept within their silos. The concept that you could meet strangers who might know something or someone that could lead to some kind of opportunity was a foreign concept for some people, especially Traditionalists or older Boomers. Here I’ll share some of my response to him in which I explained some of the fundamental values of LinkedIn. […]
Here I’ll offer you some personal reflections on the topics and the sharing that went on in the room. […] |
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Today an executive asked me to explain the value of Twitter versus voice mail for a particular mobility use case: she is at a business gathering and talking to “Jack,” someone whom “Barbara,” a friend of hers would like to meet (Barbara isn’t at the gathering but might be able to come by). Should she voice mail or send Barbara a tweet with the Jack’s information and willingness to connect? Read on to understand some of the nuances and virtues of microblogging (Twitter), SMS (short message service, or “text” messages in U.S. parlance) and voice mail.
Mashable’s article, Biz Networking on Facebook Could Soon Supersede LinkedIn, discussed Facebook’s relative prowess at attracting ad spending and concluded that Facebook was a better venue for business networking. I felt the need to weigh in on that, so I offer my analysis here, which compares certain aspects of each venue’s networking, demographics and strategy.
This weekend I’ve been having fun trying LinkedIn’s new group discussion functionality, and it’s really promising and seems to work well, significantly increasing the value of LinkedIn Groups.