Digital social networks are transforming every field of human endeavor because they change the economics of how people discover, develop and maintain relationships. Therefore, social networks propose a revolution in communication is similar in scope to Ford’s invention of the assembly line for fabrication but executives don’t understand it. This post […]
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Why 2009’s economic disruption will prove more pervasive and protracted than many experts think—and how you can guide you company. Guidance on using social networks to become more competitive and enhance your survival. […] Reflections on the collapse of Chicago’s legacy publishing economy: Britannica, Encarta, Wikipedia, Chicago Tribune, Chicago Sun-Times […] Twitter and Facebook Top of Mind | #snc2009 | Awaiting Discovery: The Nascent Power of Weak Ties and Small Touches
Social Networking Watch’s Mark Brooks gave an overview of key trends, while jetBlue’s Morgan Johnston and IBM’s Adam Christensen drove home the message that companies could be rewarded for trusting their customers in social networks. Ford’s Scott Monty, Sun’s Lou Ordorica and Microsoft’s Marty Collins shared how they were […] Volatility, Uncertainly and Opportunity—Move Crisply while Competitors Are in Disarray
This is a high-stakes year in which we can expect surprises. Web 2.0 and social networks can help because they increase flexibility and adaptiveness. Alas, those who succeed will have to challenge conventional thinking considerably, which is not a trivial exercise in normal times. The volatility that many businesses face will make it more difficult because many of their clients and/or employees will be distracted. It will also make it easier because some of them will perceive that extensive change is afoot, and Web 2.0 will blend in with the cacaphony. Disruption produces unusual changes in markets, and the people that perceive the new patterns and react appropriately emerge as new leaders. […] Editor’s Choice of the Global Human Capital Journal—Accelerating Disruption and Opportunity
Look in any direction. From a macroeconomic perspective, the global economy is showing itself to be pervasively interdependent. The U.S. successfully exported its real estate finance crisis without even working up a sweat. I don’t believe that anyone really knows where all the bodies are buried yet, and central bank chairmen, national presidents and global organization leaders are still holding their breaths, even though they smile bravely on television. Barack Obama’s successful U.S. presidential campaign showed that a new era of politics is upon us; as we’ll discuss below, […] Conventional Wisdom Scuttled—Disruption Preview—Business in the Batter’s Box
The Obama campaign is very instructive to business leaders because business customers are changing expectations of their leaders, as we’ll discuss in more detail below. As the Global Human Capital Journal is not primarily focused on politics, I am less interested in the fact that Obama was elected than how he was elected. Moreover, […] |
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What a difference a year makes! The Social Networking Conference debuted several years ago as a forum for social networking sites and vendors, with enterprise clients few and far between. Miami 2009 took place January 22-23, 2009 at the Miami Beach Convention Center, and it was a veritable enterprise 2.0 conference. Many of the presenters hailed from enterprise-focused high technology vendors, but they spoke as social networking practitioners. The good practices they shared reflected the maturation of social networks. Don’t get me wrong, we are still in early days, but it was obvious to see that social networks would be completely mainstream this year. Enterprise-focused vendors provided additional evidence by explaining some of the new social network features in their offerings.
Now that the Year in Review 2008 has summarized key trends, we are in excellent position for 2009 prognostications, so welcome to Part II. As all experienced executives know, risk and reward are inseparable twins, and periods of disruption elevate both, so you will have much more opportunity to produce uncommon value than normal.
What a year! When I wrote in the 2007 Year in Review that 2008 “would produce an unimaginable degree of change,” I had no idea how right that would prove to be. We saw major disruption in the global economy, and the U.S. presidential campaign closed the year with a major political upset, largely at the hand of social media. That said, I still believe that 2008 will prove to be a transitional year and that more profound change is on the way.
Barack Obama’s presidential campaign was more than a major social media milestone because it ushered in a new relationship model among leaders and their supporters. Due to social media, an unprecedented number of individuals had a new kind of active, direct role in Obama’s campaign; moreover, I predict that the Obama campaign and imminent administration will change citizens’ and consumers’ expectations of “leader” and “follower” roles in government and business. Amazon.com changed consumers’ expectations about retail in general—information on demand, reviews, unbelievable variety at low prices—and a significant portion of Obama supporters will want to continue their support to “make the change happen.” These supporters will bring their changed expectations of action and collaboration to their vendors. That means your company.