Noodle VIII: Tablets Won't Save Mainstream Media But ProAm Might

The WSJ succeeded in charging for content because their content was traditionally part of their customers’ workstreams. When your livelihood depends on something, you pay. Most “news” and media entertains, it has little financial impact. […]

Noodle VII: Tombstones and Milestones in Publishing

Reflections on the collapse of Chicago’s legacy publishing economy: Britannica, Encarta, Wikipedia, Chicago Tribune, Chicago Sun-Times […]

Case Study: Playboy's Entrée into Social Networking and User-Generated Content

Web 2.0 World Challenges Brands to Understand Value Propositions—Inner Human Desire Is the Keel

Forrester-HefnerThe Global Human Capital Journal’s coverage of the Forrester Consumer Forum 2007 continues with this session on Playboy Enterprises’ experience with integrating social technologies into its multichannel offerings. Christie Hefner, Chairman and CEO, gave a doubly-valuable presentation because she addressed her company’s journey to online customer engagement and explained how Playboy’s transition was affecting its advertisers. It was obvious that she is a leader who rolls up her sleeves and understands her business.

The Global Human Capital Journal published the overall conference wrap as well as in-depth coverage of several sessions. Access all through the link to the conference logo. Other articles will be published in the days ahead, and we invite you to subscribe to the forum’s RSS feed to be notified as they are published.

Hefner’s advice for senior marketers was to remember that human beings are not fundamentally being changed, even though the way in which they relate and communicate may be changing dramatically. Our humanity, desires and impulses are a constant. Moreover, the value […]