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Local 2.0: Trends & Opportunities in Re-localization

conversationsThe fascinating post in the Read Write Web outlines a new trend, “Relocalization” or the inevitable “Local 2.0” that’s a backlash against malls, industrial “retail” and online “community.” It predicts a resurgence of “face to face” interaction, and people paying a premium for locally produced products and “townish” community.

It’s a new synthesis: people increasingly don’t believe in commuting, and many workers are accustomed to working “from home” or in Starbucks or other public coworking spaces. Local 2.0 carries a strong green, anti-carbon tinge as well. And it’s not at all incompatible with periodic jetsetting, everything can interoperate. Definitely worth watching!

Social Business Engagement Case Study: Jennifer DeMarco Herskind, Dave & Buster's

Social Business Case Study: Jennifer DeMarco, Dave & Buster'sSocial Business Case Study: Jennifer DeMarco Herskind, Dave & Buster’s summarized how Dave & Buster’s was beginning to see results from their social media initiatives. She presented it at Alterian’s Social Business Engaging Times Summit.

In the U.S., they have 57 stores, and each averages 40,000 sq.ft. of gaming and restaurants. July 2010 marked their first anniversary of doing social media. Customers are totally online, especially the 18-24 and 25-34 age groups, talking about food and entertainment; Dave & Buster’s benchmark themselves against casual dining because it has similar demographics. They go to where the customers are. There’s a fundamental shift (in marketing), and we have to get social media into the decision set. Facebook is the most important right now. We have a new data warehouse and customer surveys. […]

Telecom & Music Highlight Social Business Cases at L.A. Conference

Executives from Deutsche Telekom and Concord Music will highlight the morning session of pre-conference led by Christopher S. Rollyson at the Social Networking Conference June 16 in L.A. The pre-conference is a bootcamp for directors of social networking initiatives who want to understand and practice emerging best practices for strategy, tactics and project management. […]

Case Study: Miami Dolphins Use of Social Networking

Social networking insights from the Miami Dolphins’ Jim Rushton, SVP Corporate Partnerships and Integrated Media […]

Case Study: Seattle Seahawks & Seattle Sounders

How the Seattle Seahawks and the Seattle Sounders are using social networking and social media to engage fans online and offline […]