Life cycle model for social networks provides a blueprint for investment, along with goals, activities and milestones for each stage. A plan of action for creating value from enterprise social networking initiatives. […]
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Life cycle model for social networks provides a blueprint for investment, along with goals, activities and milestones for each stage. A plan of action for creating value from enterprise social networking initiatives. […] April 18th, 2009 | Tags: Adoption, B2B, Business, CEO, CIO CTO, CMO, Collaboration, Culture, Development, Empowerment, Enterprise 2.0, Experience, Human capital, Innovation, Knowledge Economy, Management, Marketing, Model, Relationship, Sales, SBS, Strategy, Technique, Transform, Trust, Web 2.0 | Category: Social Business | 9 comments This Web 2.0 adoption curve helps commercial and government executives make investments in social networks, social media and Web 2.0 in 2009 and 2010: use this realistic adoption model to manage expectations and risk. […] April 4th, 2009 | Tags: Adoption, CMO, Culture, Enterprise 2.0, Innovation, Internet, Strategy, Transform, Web 1.0, Web 2.0 | Category: Social Business | 5 comments Recap of enterprise social networking workshop for how to create a repeatable process for designing and managing successful enterprise social networking initiatives […] January 28th, 2009 | Tags: Application, Conference, Enterprise, Facebook, Government, LinkedIn, Methodology, Mobile, MySpace, Seminar, Social network, Strategy, Twitter, Vendor | Category: Social Business | 2 comments Twitter and Facebook Top of Mind | #snc2009 | Awaiting Discovery: The Nascent Power of Weak Ties and Small Touches
Social Networking Watch’s Mark Brooks gave an overview of key trends, while jetBlue’s Morgan Johnston and IBM’s Adam Christensen drove home the message that companies could be rewarded for trusting their customers in social networks. Ford’s Scott Monty, Sun’s Lou Ordorica and Microsoft’s Marty Collins shared how they were […] January 27th, 2009 | Tags: Adoption, Case study, CEO, CIO CTO, CMO, Collaboration, Culture, Empowerment, Enterprise 2.0, Experience, Healthcare, Higher education, Human capital, Innovation, Internet, Knowledge Economy, Management, Marketing, Mobile, SNC, Strategy, Technology, Transform, Web 2.0 | Category: Healthcare, Social Business | One comment Volatility, Uncertainly and Opportunity—Move Crisply while Competitors Are in Disarray
This is a high-stakes year in which we can expect surprises. Web 2.0 and social networks can help because they increase flexibility and adaptiveness. Alas, those who succeed will have to challenge conventional thinking considerably, which is not a trivial exercise in normal times. The volatility that many businesses face will make it more difficult because many of their clients and/or employees will be distracted. It will also make it easier because some of them will perceive that extensive change is afoot, and Web 2.0 will blend in with the cacaphony. Disruption produces unusual changes in markets, and the people that perceive the new patterns and react appropriately emerge as new leaders. […] January 2nd, 2009 | Tags: Adoption, CEO, CIO CTO, CMO, Economics, Empowerment, Enterprise 2.0, Globalization, Government, Healthcare, Human capital, India, Innovation, Internet, Knowledge Economy, Management, Marketing, Politics, Prediction, Review, Strategy, Technology, Transform, Web 1.0 | Category: Social Business | 4 comments Editor’s Choice of the Global Human Capital Journal—Accelerating Disruption and Opportunity
Look in any direction. From a macroeconomic perspective, the global economy is showing itself to be pervasively interdependent. The U.S. successfully exported its real estate finance crisis without even working up a sweat. I don’t believe that anyone really knows where all the bodies are buried yet, and central bank chairmen, national presidents and global organization leaders are still holding their breaths, even though they smile bravely on television. Barack Obama’s successful U.S. presidential campaign showed that a new era of politics is upon us; as we’ll discuss below, […] December 31st, 2008 | Tags: Adoption, CEO, CIO CTO, CMO, Economics, Empowerment, Enterprise 2.0, Globalization, Government, Healthcare, Higher education, Human capital, India, Innovation, Internet, Knowledge Economy, Management, Marketing, Politics, Prediction, Review, Strategy, Technology, Transform, Web 1.0, Year in Review | Category: Social Business | One comment Conventional Wisdom Scuttled—Disruption Preview—Business in the Batter’s Box
The Obama campaign is very instructive to business leaders because business customers are changing expectations of their leaders, as we’ll discuss in more detail below. As the Global Human Capital Journal is not primarily focused on politics, I am less interested in the fact that Obama was elected than how he was elected. Moreover, […] December 29th, 2008 | Tags: Adoption, Case study, CEO, CIO CTO, CMO, Collaboration, Culture, Debunk, Economics, Empowerment, Experience, Government, Human capital, Internet, Knowledge Economy, Marketing, Mobile, Politics, Strategy, Technology, Transform | Category: Government, Social Business, Social Platforms, Society & Culture | 10 comments Sneak preview: Christopher S. Rollyson to present eight social networking healthcare case studies at the Social Networking Conference in Miami, January 23, 2009 […] December 25th, 2008 | Tags: Conference, Empowerment, Healthcare, Innovation, News, Social network, Strategy | Category: CSRAnews, Social Business | Leave a comment 2009 Poised as Inflection Point in Enterprise Usage—LinkedIn Increases Relevance to B2B Executives
LinkedIn is a leading venue for B2B and B2C executives, so it merits significant attention. The inputs for this Executive Adoption Snapshot are varied: I have had the opportunity to work with hundreds of executives to apply LinkedIn to their business processes in 2008. I met two LinkedIn executives […] November 30th, 2008 | Tags: Adoption, CEO, CIO CTO, CMO, Crowdsourcing, Culture, Empowerment, Enterprise 2.0, Experience, Human capital, Management, Marketing, Mobile, Relationship, Strategy, Transform, Trust, Web 2.0 | Category: Social Business | Leave a comment Enterprise 2.0 and B2C Web 2.0 Show Serious Traction—But Social Sticky Wickets Remain—How to Trust?
SNC SF 2008 took place July 10-11, 2008 at the UC San Francisco’s Mission Bay Conference Center. It was a focused conference that balanced start-ups’ and enterprises’ innovation—with a dash of perspective from Apple co-founder Steve Wozniak and Social Networking Watch’s Mark Brooks. On the enterprise side, GE’s Grewal and GM’s Denison covered the enterprise 2.0 and B2C Web 2.0 perspectives respectively, while the U.S. Air Force’s Adkins presented nascent cross-boundary collaboration in […] August 2nd, 2008 | Tags: Adoption, CEO, CIO CTO, CMO, Collaboration, Conference, Crowdsourcing, Culture, Empowerment, Enterprise 2.0, Experience, Healthcare, Higher education, Human capital, Innovation, Internet, Knowledge Economy, Management, Marketing, Mobile, Relationship, SNC, Strategy, Technology, Transform, Trust, Web 2.0 | Category: Social Business | Leave a comment |
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