Advertising on Twitter?

How feasible is advertising on Twitter? Is “sponsored” word of mouth likely to work? […]

What and how to Share on Twitter and Facebook

Evaluating off-base media criticism of social networks, and how you can use Twitter and Facebook updates effectively […]

Introducing Twitter Value Vectors: The Key to Building a Quality Following

Introduction to Value Vectors, one of the Executive’s Guide to Twitter’s critical tools for advising firms on creating Twitter presence.. learn how to take the guesswork out of creating your Twitter community of followers […]

Thoughts on Enterprise Adoption of Twitter

Reflections on how enterprises will adopt microblogging, Twitter, and how this compares to executives’ adoption of “social” networks like LinkedIn and Facebook […]

Reflections on Using LinkedIn, Facebook and Twitter

Understand why executives are increasingly using LinkedIn, Facebook and Twitter together to develop relationships more quickly.. The Executive’s Guide to LinkedIn to have Facebook and Twitter siblings […]

Twitter: Quick Launch Guide

Twitter quick start guide for executives: get up and running in 30 minutes: overview of privacy, followers/followed, strategy, adding value and account settings. […]

Exploring Twitter: Ten Observations

Reflecting on Twitter’s promise for senior marketing executives and B2B applications plus some tactical tips.. Twitter, tactics, strategy, value proposition, innovation, creativity, crowdsourcing, insight, philosophy […]

Everything you Wanted to Know about Twitter*

Executive summary and guide to Twitter.. microblog, guide, definition, executive, Web 2.0, social, presence, b2b, efficiency, breakthrough […]

LinkedIn and Facebook: Thumbnail Comparison

Reflecting on using LinkedIn and Facebook for business.. brief comparisons of LinkedIn, Facebook and Twitter from a business perspective […]

Pre-Launch Resources

Pre-Launch overview of the Executive’s Guide to Twitter […]