LinkedIn Marketing Chief Shares Company's Strategic Direction Plus B2B Business Opportunities

LinkedIn marketing chief briefs Chicago CMOs on strategy, direction and utility of the executive network for B2B relationship development and sales […]

How Social Networks Change the Rules of Business Development and Profit

How you can use LinkedIn to maximize the number of clients in your portfolio that map to your firm’s unique selling proposition—boosting profitability […]

LinkedIn Case Study and ROI: Business Development in Professional Services

Emerging LinkedIn case studies; here is one in which a LinkedIn member generated a quarter of a million dollars through LinkedIn – plus he landed an SVP job […]

LinkedIn and Enterprise 2.0: Definitions, Indicators and Case Studies

ent2Business leaders regularly ask me whether Web 2.0 or Enterprise 2.0 are just hype or, if there is real value, where is it? What is the early evidence? As I predicted in January, 2008 is proving to be a pivotal year for Web 2.0 and Enterprise 2.0. This post will include a few definitions and several links to early results from enterprises in several industries. Moreover, it can help you appreciate the strategic element of adopting LinkedIn.


LinkedIn Crowdsourcing: Writing Questions

adviceLinkedIn is a community of immense talent that you can draw on to solve any challenge you have, any many that you can’t imagine yet. LinkedIn Answers is your window into LinkedIn’s vibrant discussions, which are categorized according to topic area. Although the “Answers” vernacular is idiosyncratic (? ask “questions” to use “Answers”?), the forum is excellent.

To use Answers effectively, you need to master two basic skills: how to write engaging questions and how to answer questions so you add the most value. Here we will tackle writing questions, so read on for our first installment of LinkedIn crowdsourcing.