If your business involves physical locations, geosocial applications represent a tantalizing possibility: people can talk about their presence and experience at one of your locations and, potentially, friends of their friends that have the same interest (or thirst). It adds long tail digital grease to conditions on the ground at a retail location. […]
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May 18th, 2010 | Tags: Adoption, Analysis, CMO, Community, Customer, Enterprise, Facebook, Geosocial, Google, Government, Higher education, Management, Marketing, Mobile, Promotion, Services, Social network, Strategy, Twitter | Category: Social Platforms | 2 comments In the knowledge economy, people are motivated by greater autonomy, mastery, and purpose—not by carrots or sticks.. connectivity is second only to a water pump in its significance to a village.. It will not be enough, as it was back in the early Web, to just leave a website lying around to be found. Business has to become a travelling exhibit, a movable market stall that can be adjusted and placed wherever people are or want to be.. Marketers have begun to view social networks as a significant marketing contact point (and perhaps even more important than traditional channels) for procuring consumer data and knowledge.. people are diving into the Web 2.0 and 3.0 pools before they even know with whom they are swimming.. In 2010 we will see more public agencies taking risks to engage in this sort of “flat” information sharing and insight gathering.. sociology will rapidly become the new economics. […] February 7th, 2010 | Tags: Adoption, Career, CEO, CMO, Collaboration, Crowdsourcing, Culture, Disruption, Economics, Empowerment, Enterprise 2.0, Environment, Experience, Facebook, Gaming, Globalization, Human capital, India, Internet, Knowledge Economy, LinkedIn, Marketing, Media, Mobile, Prediction, Review, Social network, Strategy, Technology, Transform | Category: Social Business | 4 comments The example was IBM’s corporate social responsibility and green initiative. They realized it would be incongruent or unsavory to have a (physical) conference for green initiatives in which people would burn tons of CO2 getting there, so they held it in Second Life. The sales conversion ratio was equal to physical conferences. […] February 3rd, 2010 | Tags: Adoption, B2B, Blogs, Case study, Client, CMO, Collaboration, Community, Conference, Customer, Employee, Empowerment, Enterprise, Executive, High tech, Human capital, Innovation, Management consulting, Marketing, Sales, SBS, SNC, Social network | Category: Enterprise, Hightech | One comment 2010 Predictions and recommendations for enterprise social networking and Web 2.0: how executives and enterprises can leverage social business to increase competitiveness. Understand how social networks are contributing to the end of the Industrial Economy: the importance of blogs, Twitter, Facebook, LinkedIn, YouTube, MySpace and focusing on relationships. […] January 6th, 2010 | Tags: Adoption, CEO, CIO CTO, CMO, Collaboration, Crowdsourcing, Culture, Empowerment, Enterprise 2.0, Experience, Facebook, Globalization, Human capital, Innovation, Knowledge Economy, LinkedIn, Management, Marketing, Mobile, Organization, Politics, Prediction, Relationship, Review, Social network, Strategy, Technology, Transform, Trust, Virtual world | Category: Social Business | 7 comments Review and Analysis of the twenty-first century’s first decade, how Web 1.0 and Web 2.0 are disrupting executives, enterprises, society and government.. crowdsourcing, collaboration, innovation, privacy, globalization, terrorism, organizational unbundling, and how to thrive in the Knowledge Economy’s accelerating volatility, which will spell the end of many Industrial Economy enterprises. […] January 2nd, 2010 | Tags: Adoption, CEO, China, CIO CTO, CMO, Collaboration, Crowdsourcing, Culture, Economics, Empowerment, Enterprise 2.0, Experience, Globalization, Government, Human capital, India, Innovation, Internet, Knowledge Economy, Management, Marketing, Outsourcing ITO BPO KPO, Politics, Prediction, Privacy, Review, Social network, Strategy, Technology, Transform, Web 1.0, Year in Review | Category: Social Business | One comment 2009 year in review: insider’s knowledge of Web 2.0 adoption, enterprise 2.0, enterprise twitter, facebook for business, enterprise linkedin, the economy and social networking platforms. Case studies, analysis and practical advice for bypassing competitors. […] December 31st, 2009 | Tags: Adoption, CEO, CIO CTO, CMO, Collaboration, Crowdsourcing, Culture, Empowerment, Enterprise 2.0, Experience, Facebook, Higher education, Human capital, Innovation, LinkedIn, Management, Marketing, Mobile, Prediction, Review, Social network, Strategy, Technology, Transform, Year in Review | Category: Social Business | 4 comments Debunking ignorant media coverage of Facebook, LinkedIn and other social networks.. and how online and offline social networking is becoming best practice […] Should you worry that interacting with your customers on Twitter, Facebook, LinkedIn and blogs will let your competitors poach your customers? How increased transparency affects business and how you can use the trend to drive your competitiveness […] Criticism of uninformed media coverage of the value of social networks, case study of the New York Times’ uninformed opinion piece on Facebook, Facebook Exodus… examples of how many people on social networks don’t know how to use the networks to find fulfillment […] September 4th, 2009 | Tags: Adoption, CEO, CIO CTO, CMO, Culture, Debunk, Empowerment, Experience, Facebook, LinkedIn, Media, Review, Strategy | Category: Social Platforms | 3 comments Digital social networks are transforming every field of human endeavor because they change the economics of how people discover, develop and maintain relationships. Therefore, social networks propose a revolution in communication is similar in scope to Ford’s invention of the assembly line for fabrication but executives don’t understand it. This post […] August 29th, 2009 | Tags: CEO, CMO, Culture, Economics, Human capital, Model, Relationship, Strategy, Technology, Transform, Trust, Virtual world | Category: Social Business | 10 comments |
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