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How to Boost Employee Support for Nonprofit Fundraising

Experiential Social Media Nonprofit Case Study

Employee Support for Nonprofit FundraisingHow to Boost Employee Support for Nonprofit Fundraising reveals that, although employees can be tremendous supporters of nonprofit fundraisers, managers have to navigate some subtle waters to engage employees.

The key to “engagement” is making it voluntary and meaningful to employees as people. I say this because many organizations expect support, but expectation diminishes the voluntary requirement. When management harbors the attitude that employees owe them to promote the fundraiser, this will backfire. Here’s my response to a situation in the Nonprofit Technology Network forums.

A web/social media specialist for family services nonprofit sought advice for increasing employee participation in their annual fundraiser. Most of the responses explained how to use email signatures (someone even suggested appending promotional text to employees’ email signatures globally!). Someone else suggested gift certificates. I took a different tack.

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Ethnographic Research for Business Innovation Using Social Media

Ethnographic Research for Business Innovation Using Social Media: de-risk innovationEthnographic research for business innovation shows how to apply ethnographic research of social media to managing controlled disruption within organizations. Ethnographic research of social media can transform the entire innovation process because it’s a very efficient way to study the behavior and motivations of the people that the innovation proposes to serve. Unlike traditional innovation and ethnographic research methods, which are relatively slow, costly and qualitative, ethnographic research of social media combines qualitative richness with quantitative analysis. It’s faster and less costly, too.

Ethnographic research for business innovation can dramatically improve the depth and breadth of business and corporate strategy, business design and service design research since it allows teams to consider more users and to assess their behavior and motivations, which can improve the value of more costly research.

This post outlines the business innovation use case of ethnographic research of social media, and it includes examples in banking, professional services, consumer products, and B2B marketing. For more on ethnographic research, see More Resources below.

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