Social Networking Conference Miami 2010 Wrap: Market Opportunities, Good Practices

Social networks change the economics of relationships because finding, developing and maintaining relationships is far less costly… Watch the migration from Friendster=>MySpace=>Facebook=>? It was relatively fast, people are mobile… Don’t think you are getting anything for free. Even if you are not paying cash, your interactions and position are building a rich data repository for Google or whoever else is providing “free” services […]

Case Study: IBM's Experience with B2B Social Business

The example was IBM’s corporate social responsibility and green initiative. They realized it would be incongruent or unsavory to have a (physical) conference for green initiatives in which people would burn tons of CO2 getting there, so they held it in Second Life. The sales conversion ratio was equal to physical conferences. […]

Preview: PanIIT Enterprise Social Networking Panel

Sneak preview: the only social networking panel at 2009’s PanIIT, featuring insights from executives from Alcatel-Lucent, Allstate and Experian as well as two enterprise social networking consultants. […]

PricewaterhouseCoopers Social Business Case Study

Salvatore Reina shares insights about PricewaterhouseCoopers’ global social networking initiatives.. highlights of internal projects and client engagements […]

Social Networking Conference Case Study: Ben Newton on Wal-Mart's Social Network

How Wal-Mart’s employee social network addresses a 2 million member global workforce and seeks to draw them into an online community that adds value to the employee experience […]

Social Networking Conference Case Study: Marius Ciortea on Oracle Social Networking Initiatives

Overview of Oracle Mix and other enterprise social networking initiatives […]

Social Networking Conference Case Study: Sumaya Kazi on Sun's Social Networking Programs

Sumaya Kazi talks about several social network initiatives at Sun: executive blogging, podcasts, wikis, customer collaboration and engaging employees; excellent explanation of the latent potential of employees to drive enterprise social networking. […]

Social Networking Conference: Jeff Bruce on Enterprise Digital Networks

Dow Jones’ Jeff Bruce presents the concept of “enterprise digital networking” and Dow Jones’ solution: Linkedin meets business intelligence. […]

Alumni 2.0: Employer-Employee Realignment

Alumni 2.0 is a key component of transitioning to a new employment paradigm by using online social networks like LinkedIn; this post outlines some of its key concepts […]

Enterprise and Individual Drivers for Social Networks

Demand drivers for enterprise social networks: global enterprises suffer innovation crisis while individuals seek employment security; cross-boundary collaboration is a win-win for enterprise and employee […]