Social Networking Conference Case Study: Ben Newton on Wal-Mart's Social Network

How Wal-Mart’s employee social network addresses a 2 million member global workforce and seeks to draw them into an online community that adds value to the employee experience […]

Social Networking Conference Case Study: Marius Ciortea on Oracle Social Networking Initiatives

Overview of Oracle Mix and other enterprise social networking initiatives […]

Social Networking Conference Case Study: Sumaya Kazi on Sun's Social Networking Programs

Sumaya Kazi talks about several social network initiatives at Sun: executive blogging, podcasts, wikis, customer collaboration and engaging employees; excellent explanation of the latent potential of employees to drive enterprise social networking. […]

Social Networking Conference: Jeff Bruce on Enterprise Digital Networks

Dow Jones’ Jeff Bruce presents the concept of “enterprise digital networking” and Dow Jones’ solution: Linkedin meets business intelligence. […]

Social Networking Conference Wrap: Adam Pisoni on Enterprise Twitter

Adam Pisoni of Yammer describes the phenomenon of enterprise microblogging, Twitter, as well as some of the organizational dynamics and value proposition.. how “enterprise Twitter” compares to email and how email is broken beyond repair. […]

Enterprise Social Network Workshop Video Released

News brief: the Social Network Roadmap just released a video trailer that highlights its executive workshops that help enterprise sponsors and project managers to succeed with enterprise social networking initiatives. […]

Exploring Twitter: Ten Observations

Reflecting on Twitter’s promise for senior marketing executives and B2B applications plus some tactical tips.. Twitter, tactics, strategy, value proposition, innovation, creativity, crowdsourcing, insight, philosophy […]

Everything you Wanted to Know about Twitter*

Executive summary and guide to Twitter.. microblog, guide, definition, executive, Web 2.0, social, presence, b2b, efficiency, breakthrough […]

Web 2.0 Investment Strategy: Outperform Rivals by Using Adoption Cycle

Web 2.0 investment strategy uses a new adoption model to prepare for the Web 2.0 boom and bust by understanding and managing risks of applying social networks to business and government […]

Videocast Session One: The Web 2.0 Ecosystem

The Web 2.0 Ecosystem videocast shows how social networks will disrupt business by changing the economics of building relationships. Learn how LinkedIn can serve as an executive gateway to the Web 2.0 world. […]