Pfizer: Healthcare Web 2.0 Innovator Case Study

How Blogs and Wikis Add Value in Global Organizations by Supplementing Enterprise IT—Contagious Grassroots Enthusiasm

pfizer_logoHealthcare systems worldwide are criticized for falling short of expectations, and countries like the U.S. which feature aging populations, are rapidly approaching a crisis. Demand and cost will grow, but the system as currently structured will certainly break down unless radical changes are made. Web 2.0’s disruptive potential can be part of the remedy: we need to introduce much more accountability and collaboration into all parts of the system. We need to change the paternalistic attitudes that pervade the system, treat patients as active participants and encourage everyone to be more accountable. This series introduces healthcare Web 2.0 innovators.

Business Drivers

Pfizer is the world’s largest pharmaceutical company by sales, having in its stable numerous bestselling drugs, from Lipitor, Lyrica and Diflucan to Zithromax and Viagra. It also has the industry’s largest R&D budget, a global workforce and a tremendous need for its people to collaborate seamlessly across boundaries.

All pharmaceutical companies are struggling to invent new drugs because much of the “low hanging fruit” has been harvested, and their R&D staffs need to try new […]

CDC: Healthcare Web 2.0 Innovator Case Study

Collaborating with Customers to Achieve Corporate Strategy—How Small Steps Can Lead to Large Impact

CDC_logosmHealthcare systems worldwide are criticized for falling short of expectations, and countries like the U.S. which feature aging populations, are rapidly approaching a crisis. Demand and cost will grow, but the system as currently structured will certainly break down unless radical changes are made. Web 2.0’s disruptive potential can be part of the remedy: we need to introduce much more accountability and collaboration into all parts of the system. We need to change the paternalistic attitudes that pervade the system, treat patients as active participants and encourage everyone to be more accountable. This series introduces healthcare Web 2.0 innovators.

CDC Business Drivers

CDC’s charter is to protect public health. The agency serves as a resource to mitigate the impact of infectious diseases, environmental health, bioterrorism and others. It fulfils its mission by connecting with people and educating the public; it seeks to partner with people to increase their knowledge of health hazards and how to respond appropriately in the face of threats.

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Web 2.0 and Social Media Uncorked at TechCocktail Conference 1.0

Knowledge Economy Unfolds via All Things Digital-Social—Wearing Passion and Personality on Your Sleeve

Discerning Web 2.0 from Web 1.0—Ron May Gets Comeuppance as Happy and Successful

Tech Cocktail Conference 2008Web 2.0 entrepreneurs, financiers and professional services folk descended on Loyola University Chicago’s Lewis Hall 29 May 2008 for “Tech Conference,” TechCocktail’s first ever day-long educational event. Founders Frank Gruber and Eric Olson served an effervescent yet heady elixir of heart-to-heart war stories, lessons learned and strategies by entrepreneurs, venture capitalists, lawyers, accountants and an executive coach.

Since attending TechCocktail 1 in July 2006, I have promoted the periodic TechCocktail “meetups” to everyone who will listen as the place to learn about and connect with Web 2.0 players and technology in Chicago (elsewhere now, too). Frank and Eric have created one of the most worthwhile groups and communities in the city and were recognized in the ITA’s Citylights this year. Their first conference was both high value and quintessentially Web 2.0: speakers were open about what had worked and what hadn’t. The program was well balanced, organized and entertaining. There were considerable lessons for […]

Tripping over False Assumptions about Enterprise 2.0

ent2Forrester’s recent report, Global Enterprise Web 2.0 Market Forecast: 2007 To 2013(1), offers excellent insights into the enterprise adoption of Web 2.0 technologies but falls into the trap of entertaining assumptions that are becoming less true by the day. In this brief market comment, I will discuss and correct so that you can appreciate their findings more and put them into a different perspective.

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Creating Strategic and Tactical Value with Enterprise (Social) Networks

Leveraging B2C “Social” Networks for Real Enterprise Advantage—Flashbacks to Web 1.0—People in Bars

2007-wrap-ent2Pan in, circa 1998, and enterprises were beginning to doubt the conventional wisdom that had prevailed during the past three years, namely that “the Internet” was a Silicon Valley fad that would blow over with nary a whimper. It was “for kids,” it didn’t merit adult attention—none of these “businesses” were making money anyway. You can’t be serious, how could a money-losing online bookstore affect GM? It looks silly to read these words today, but that’s only because we know what happened. Here I will suggest that we are on the cusp of a similar shift with Web 2.0 and social networks, I’ll outline an approach you can use to consider your adoption strategy, and I will recommend tactical things you can do right now to leverage LinkedIn, Facebook, Twitter, YouTube, Del.icio.us and others.

Since 2006, my consulting work has encompassed strategic and tactical sides of Web 2.0 and social networks and, in 2008, I launched a tactically-focused service, the Executive’s Guide to LinkedIn, which helps global enterprises to use LinkedIn for process innovation. This has provided the […]

Noodle VI: New from the Unorthodox Exit Strategy Department—Acquisition by an Asian Firm

New Exit Strategy for Mature Manufacturers—Acquisition by Asian Firms shows how process excellence can inject new vitality into ailing manufacturers.

New Exit Strategy for Mature Manufacturers—Acquisition by Asian FirmsPicture this: you are the CEO of a venerable manufacturer that has been besieged by price pressure, increased imports and high capital costs. Revenue has been barely edging up, and profits have been negative three of the last five years. You have had to lay off a significant portion of manufacturing personnel, many of whom had been with you more than a generation.Your ship is still taking on water despite best efforts, and you do not know where to turn.

This was precisely the situation of several U.S. firms that took the unusual route of selling themselves to Indian firms that turned the companies around very quickly by applying sophisticated process and management expertise. In many cases, local employment increased because the companies became much more competitive. Here are two examples:

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Noodle IV: Web 2.0 Pureplays vs. Enterprise Vendors: A Real Battle?

Web 2.0 Pureplays vs. Enterprise Vendors: A Real Battle compares the value propositions of Web 2.0 pureplays and traditional vendors.

Web 2.0 Pureplays vs. Enterprise Vendors: A Real Battle

Dennis Howlett, writing in the Irregular Enterprise on 19 March, made the case that enterprise IT just didn’t get social networking and start-ups were going to make some serious hay by bypassing IT and selling right into the business. He had also included a YouTube video in which CIOs commented on the question, “Is Enterprise 2.0 hype or happening?” which provided some light-hearted snippets about a profound subject. There was some valuable information in the post, but I found that it was approaching the issue from within the old paradigm (“battle on two fronts”), and therefore largely left money of the table. I’ll peel the onion here, so get ready to well up.

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The U.S. Healthcare System: Can This Patient Be Saved?

“Yes,” Says Team of Healthcare Experts, Employer CEOs and Patient Representative at the Executives’ Club of Chicago, “But You Must Change Your Ways”

ecchc-2008-logo-S Honestly Assessing Quality—Engaging Consumer Empowerment—Trading in the Ferrari for a Chevy

The Executives’ Club of Chicago convened its healthcare reform summit at the Hilton Chicago on 20 February 2008, drawing on diverse expertise. Ian Morrison, Ph.D., healthcare futurist, gave the keynote and moderated two panels: first, the healthcare expertise panel with Dean Harrison, CEO Northwestern Memorial Healthcare; William Novelli, CEO AARP; Scott P. Serota, CEO BlueCross BlueShield Association; and second, the business executive panel with Andrew M. Appel, Chairman AON Consulting; John A. Edwardson, CEO, CDW; John B. Menzer, Vice Chairman and Administrative Officer, Wal-Mart Stores. Robert L. Parkinson, CEO, Baxter Healthcare gave an insightful point of view on recommended actions to close the event.

There was broad agreement that the U.S. healthcare system was broken, and speakers offered excellent insights and perspectives about how to fix the system. However, what they didn’t say was as interesting as what they did, and I will address two key issues in […]

Economic Outlook for 2008—Executives' Club of Chicago

U.S. Economy Due for Sideways Year—Special Effects by Presidential Election—Uncomfortable Long-term Questions Waiting in Wings

econ_fcast_eec-08The Executives’ Club of Chicago assembled an all-star panel to give Midwest business leaders their guidance for various aspects of the U.S. economy in 2008. Diane Swonk, Chief Economist of Mesirow Financial and Robert “Bob” Froehlich, Chairman of the Investment Strategy Committee, Deutsche Asset Management returned, and the mystery panelist was Jack Ablin, Chief Investment Officer, Harris Private Bank. They broke out their respective crystal balls for 2008, along with comedic effects. The session was brilliantly moderated by Terry Savage, Financial Columnist of the Chicago Sun-Times who didn’t miss a beat and extracted specific predictions from panelists.

Panelists agreed that the U.S. economy would struggle in 2008, but it would move mostly sideways, probably eking out a 1-2% gain for the year after an unsatisfying first half. All panelists predicted that the Dow would touch 14,000 sometime during the year. Froehlich again emphasized the importance of looking beyond the U.S. for investments. Swonk and Ablin were less outspoken but had high non-U.S. allocations in their recommended […]

Year in Review—2007: A Slow Boil Overture to Pervasive Social Transformation

Year in Review 2007—Editor’s Choice of the Global Human Capital Journal

Year in Review 2007: the editor's choiceAs I reflect on 2007 and create strategy for 2008, several macro-trends come into sharp relief, and I believe that some of them might be helpful to you as you conduct your own planning. As always, I focus on emerging phenomena because they are areas in which disruption and discontinuous change are acting on markets, thereby elevating threats and opportunities. Helping leaders to create strategy to manage the risk of unusual market developments is the focus of my consulting practice.

In 2007 it became clear to me that we were entering a profound social transformation that would produce an unimaginable degree of change. Unlike the technology-precipitated change that I’ve been helping people with since the 1990s, technology is shifting to the background now, and pervasive social change is taking the stage. Look for disruption in all areas affected by how people connect, communicate, purchase and collaborate: business, politics, community and leisure. Moreover, these changes are completely global with all the variations that engenders.

I can’t tell […]