Twitter: Quick Launch Guide

Twitter quick start guide for executives: get up and running in 30 minutes: overview of privacy, followers/followed, strategy, adding value and account settings. […]

PatientsLikeMe: Healthcare Web 2.0 Innovator Case Study

How a “Facebook for Health Conditions” Is Redefining Privacy and Collaboration

patientslikemeHealthcare systems worldwide are criticized for falling short of expectations, and countries like the U.S., which feature aging populations, are rapidly approaching a crisis. Demand and cost will grow, but the system as currently structured will certainly break down unless radical changes are made. Web 2.0’s disruptive potential can be part of the remedy: we need to introduce much more accountability and collaboration into all parts of the system. We need to change the paternalistic attitudes that pervade the system, treat patients as active participants and encourage everyone to be more accountable. This series introduces healthcare Web 2.0 innovators.

Business Drivers

PatientsLikeMe is a digital social network where patients of chronic, life-changing diseases share detailed quantifiable information about themselves, their diseases and their treatments’ effectiveness. The goal of the site is to improve quality of life by sharing information.

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The Unofficial LinkedIn User's Guide for Executives and Professionals

How to Increase Your Payback from Using LinkedIn

LI-maingrfx-guideLinkedIn is a “social” site that will prove to be of rare benefit to business executives and professionals in building individualized collaborative networks, as I explained in detail in the GHCJ Review of LinkedIn. However, LinkedIn is seriously lacking in providing a step-by-step guide to help the motivated executive to tap its real value. The functionality of the website is easy to use, but many of the finer points of LinkedIn are lost on the majority of users. This guide attempts to address that.

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Site Review/LinkedIn: A Vastly Underutilized Resource for Executives and Professionals

Valuable Space to Create Your Professional Knowledge Network

LI-maingrfxLinkedIn is a social network website that enables people to build and manage (mostly) business connections in order to discover jobs, ventures, new clients, etc. Unlike other social networking sites, its focus is business rather than social or entertainment.

LinkedIn is emerging as a dominant networking environment for executives and professionals, and its development will be of interest as both an immensely practical tool and as a study of the social network phenomenon. Founded in 2003, LinkedIn crossed the chasm in 2007, as the company reports that thousands of people are joining per day. Today, it has more than 9 million members, and membership is very global.

As valuable as LinkedIn is, one of the company’s weakest points is making itself approachable to executives. For example, I recently attended an Illinois IT Association Sales Round Table at which attendees represented a broad range of executives, IT management and professionals and were no strangers to developing relationships and business development. Presenter Steve Weinberg gave an excellent presentation on LinkedIn’s potential and features. Listening to the interaction of the at-capacity crowd, I was impressed by the […]

Charting a New Course: Communicating in a Digital Age

Media Reflects Power Shift away from Producers to Consumers—Glimpses of Consumer Empowerment

comms_bfast_eecThe Executives’ Club of Chicago assembled a visionary panel to give Midwest business leaders their advice for media communications in the (“new” ,^) digital age. Rishad Tobaccowala, CEO, Denuo Group and Chief Innovation Officer, Publicis; Dr. Jim Taylor, Vice Chairman, The Harrison Group and Emily L. Barr, President & General Manager, ABC 7 Chicago were panelists, and Susan D. Whiting, Chairman, Nielsen Media Research moderated the breakfast, which took place 30 January 2007 at Chicago’s Mid-America Club.

Ours is rapidly becoming a P2P world in which individuals communicate with individuals digitally, and this represents a profound shift for media companies, their clients and everyone’s customers. The focus of the morning discussion was “media”—television, print, radio—which are still largely organized to deliver one message to an audience of many. Of course, the “mass” has always been comprised of individuals, but their alternatives to mass media have been few until fairly recently. Now they are tuning out mass messaging in favor of more relevant communications, which increasingly come from—other individuals. Meantime, people are increasingly connected via the Internet (whether through mobile phones, […]

Book Review/The Virtual Handshake

Excellent guidebook for succeeding in the online world, including social networking

virtual_handshake-smThe Virtual Handshake is an immensely valuable book, both as a handbook to the virtual world for the business-oriented person and as a guide to purposeful networking. I was compelled to get it after seeing David Teten speak at a conference because he spoke with authority while explaining new things clearly. Allen and Teten have done a masterful job at writing an interesting book that is full of useful information. Moreover, they succeed at providing a conceptual framework, so the reader can make use of the information. It is also a fun read.

As a marketing executive and a management consultant (strategy) since the early 1990s, I have helped to build parts of the virtual world the authors describe. I am very familiar with the topics, and I found the book useful on two key levels:

Conceptual: The virtual world is difficult to understand conceptually because it is boundaryless and serendipitous, and the authors describe what it is enough so you can get to the point: how to interact with it to accomplish what you want. This is extremely important because […]