How Social Networks Boost Market Efficiency for B2B Buyers and Sellers explains how to use LinkedIn to change the rules of business development
Since the early 2000s, everyone has struggled to develop measurable economic models for social media and Web 2.0, mostly with little success. During 2007 and 2008, CSRA has worked with clients on several levels hammering out models to pass enterprise muster, and here I will briefly share one that shows considerable promise for its practicality and utility to businesses. The immediate context is B2B business development and sales, but it is applicable to numerous other enterprise processes as well.
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Following its successful debut this spring and summer with “Classroom Seminars” with 60-75 participants, the Executive’s Guide to LinkedIn will debut a new option in executive learning on October 9 at Chicago’s TechNexus. Dubbed “Collaborative Seminars,” the new series applies social networking to all aspects of the seminars: the sessions themselves are focused on selecting relatively small (maximum 25) groups of participants so that leader Christopher Rollyson can focus on facilitating group interaction as well as LinkedIn best practices.
Today an executive asked me to explain the value of Twitter versus voice mail for a particular mobility use case: she is at a business gathering and talking to “Jack,” someone whom “Barbara,” a friend of hers would like to meet (Barbara isn’t at the gathering but might be able to come by). Should she voice mail or send Barbara a tweet with the Jack’s information and willingness to connect? Read on to understand some of the nuances and virtues of microblogging (Twitter), SMS (short message service, or “text” messages in U.S. parlance) and voice mail.