Media Review/Wall Street Journal Claims Facebook Can't Give You Relationships

Debunking ignorant media coverage of Facebook, LinkedIn and other social networks.. and how online and offline social networking is becoming best practice […]

Increasing Customer Transparency: Real Threat or a Paper Tiger for Marketers?

Should you worry that interacting with your customers on Twitter, Facebook, LinkedIn and blogs will let your competitors poach your customers? How increased transparency affects business and how you can use the trend to drive your competitiveness […]

Post-Product Marketing and Engagement

Drive customer engagement and brand value by focusing on the experience of using your product or service. This is the manna of word of mouth and social computing conversations. […]

Job Search via LinkedIn: A Cautionary Tale

Unclear communication or deception? Short case study of how *not* to communicate in Linkedin or other social networks during job search, capital raise or business development […]

Blogging and Tweeting to Support Your Job Search or Fundraising

How to support your job search or fundraising by blogging and tweeting on Twitter… plus how to engage hyper-connected executives to remember you and help you more […]