Exploring Twitter: Ten Observations

Reflecting on Twitter’s promise for senior marketing executives and B2B applications plus some tactical tips.. Twitter, tactics, strategy, value proposition, innovation, creativity, crowdsourcing, insight, philosophy […]

April 19th, 2009 | Tags: , , , , , | Category: Twitter | Leave a comment

Everything you Wanted to Know about Twitter*

Executive summary and guide to Twitter.. microblog, guide, definition, executive, Web 2.0, social, presence, b2b, efficiency, breakthrough […]

April 19th, 2009 | Tags: , , , , , , | Category: Twitter | Leave a comment

Realizing Value: The Social Network Life Cycle Model

Life cycle model for social networks provides a blueprint for investment, along with goals, activities and milestones for each stage. A plan of action for creating value from enterprise social networking initiatives. […]

April 18th, 2009 | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , | Category: Social Business | 9 comments

LinkedIn and Facebook: Thumbnail Comparison

Reflecting on using LinkedIn and Facebook for business.. brief comparisons of LinkedIn, Facebook and Twitter from a business perspective […]

April 15th, 2009 | Tags: , , , | Category: Facebook, LinkedIn, Twitter | 5 comments

The Executive’s Guide to LinkedIn to Have a Sibling

Quick thoughts on using Facebook and LinkedIn together to develop business opportunity.. first thoughts on the Executive’s Guide to Facebook—and how it relates to the Executive’s Guide to LinkedIn […]

April 13th, 2009 | Tags: , , | Category: Facebook, LinkedIn | One comment

Web 2.0 Investment Strategy: Outperform Rivals by Using Adoption Cycle

Web 2.0 investment strategy uses a new adoption model to prepare for the Web 2.0 boom and bust by understanding and managing risks of applying social networks to business and government […]

April 13th, 2009 | Tags: , , , , , , , , , , | Category: Market drivers | One comment

Web 2.0 Adoption Curve, 2009-2015

This Web 2.0 adoption curve helps commercial and government executives make investments in social networks, social media and Web 2.0 in 2009 and 2010: use this realistic adoption model to manage expectations and risk. […]

April 4th, 2009 | Tags: , , , , , , , , , | Category: Social Business | 5 comments

Pre-Launch Resources

Pre-Launch overview of the Executive’s Guide to Twitter […]

March 25th, 2009 | Tags: | Category: Twitter | Leave a comment

New Video Trailer: The Executive’s Guide to LinkedIn

Announcing the launch of the Executive’s Guide to LinkedIn trailer, “Executive Preview,” which highlights key social network disruptions and offers the Executive’s Guide to LinkedIn as a way for leaders to get smart fast […]

March 11th, 2009 | Tags: , , , | Category: LinkedIn | 3 comments

Videocast Session One: The Web 2.0 Ecosystem

The Web 2.0 Ecosystem videocast shows how social networks will disrupt business by changing the economics of building relationships. Learn how LinkedIn can serve as an executive gateway to the Web 2.0 world. […]

March 5th, 2009 | Tags: , , , , , , | Category: Social Platforms | 4 comments
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