By Christopher Rollyson  Social Business Engagement Summit Panel: Brands at Risk featured: Donna Rossi, Vice President, Global Customer Experience Management, Western Union; Rob Singer, Senior Vice President, CRM, Bank of the West; Geoff Sherman, Director Pricing, Promotions & Trade Funds, Walgreens; Kathy Hecht, CMO, American Greetings Interactive; Michael Fisher, Senior Vice President, Alterian.
The message of this panel was that senior marketers and brands that don’t understand and embrace the changing landscape will feel the pain. Realize that the environment is changing fast: Continue reading Social Business Engagement Summit Panel: Brands at Risk
By Christopher Rollyson  Continuing the social business Engaging Times Summit, Donna shared Western Union’s social media journey thus far and where they are going. They are still in the early stages, having been limited by regulation (in the financial services industry). Spun off from erstwhile parent First Data in 2006, Western Union has more room to maneuver, and its CEO and CMO have become social media enthusiasts. Continue reading Western Union Social Business Summit Case Study: Donna Rossi
By Christopher Rollyson  Social Business Case Study: Jennifer DeMarco Herskind, Dave & Buster’s summarized how Dave & Buster’s was beginning to see results from their social media initiatives. She presented it at Alterian’s Social Business Engaging Times Summit.
- In the U.S., they have 57 stores, and each averages 40,000 sq.ft. of gaming and restaurants. July 2010 marked their first anniversary of doing social media.
- Customers are totally online, especially the 18-24 and 25-34 age groups, talking about food and entertainment; Dave & Buster’s benchmark themselves against casual dining because it has similar demographics. They go to where the customers are.
- There’s a fundamental shift (in marketing), and we have to get social media into the decision set. Facebook is the most important right now. We have a new data warehouse and customer surveys.
- Continue reading Social Business Case Study: Jennifer DeMarco Herskind, Dave & Buster’s
By Christopher Rollyson  Social Business Engagement Panel: The Importance of Measurement continues the Alterian 2010 series. This discussion featured: Michael Harrison, Chief Strategy Officer, Razor; Taleen Ghazarian, SVP Strategy, Epsilon; Cristene Gonzalez-Wertz, Chief Strategist, Covalent Marketing; Don Peppers, Co-Founder, Peppers & Rogers; Jennifer DeMarco Herskind, AVP Marketing, Dave & Buster’s.
By Christopher Rollyson  Social Business Engagement Summit Keynote Disruption Theme—Don Peppers keynoted the second day of Alterian’s 2010 User Conference, Engaging Times Summit with a talk entitled, “Death by word of Mouth.” Encouraging ,^)
- Technology and interactivity are now. 96% of Gen Y are members of social networks. They are self-oriented and have no trust in adverts.
- He cited the film Bruno, which people panned in social networks and Twitter on its opening day; the box office fell 40% the next day (and never recovered). Before Web 2.0, the studio could have built momentum through adverts. No more.
- You can’t ungoogle yourself.
Continue reading Social Business Engagement Summit Keynote Disruption Theme—Don Peppers, Peppers & Rogers Group
By Christopher Rollyson  Social Business Engagement Summit Keynote—Stan Rapp, Engauge kicked off the first day of Alterian’s 2010 User Conference, Engaging Times Summit. He picked up David’s theme but drilled down into the history of (mostly direct) marketing to explain how powerful the transformation will be.
- We now have the most narcissistic consumer ever, they want total engagement, personal connection.
- Marketing priorities are all wrong: marketers invest in TV and print for which they get low returns while they underinvest in social media. Mass media is dying.
- Their leaders don’t understand social media (“one to one to every one”), so they can’t create appropriate strategy. New technologies like iPad, mobile, geolocation need strategy.
Continue reading Social Business Engagement Summit Keynote—Stan Rapp, Engauge
By Christopher Rollyson  Social Business Engagement Summit CEO Address—David Eldridge, Alterian set the tone of Alterian’s 2010 User Conference, Engaging Times Summit, with these highlights:
- The change of control we’re witnessing is a major societal change. Young people immerse themselves in social media, don’t watch TV at all.
- Brands have lost trust, and there is major misalignment, too much marketing speak.
- Collaboration is the thing now, people don’t want to be interrupted (by marketers). Brands need to reduce broadcast and increase listening.
- Continue reading Social Business Engagement Summit CEO Address—David Eldridge, Alterian
By Christopher Rollyson Social networks let us have more relationships but we don’t know how
“Digital social networks are transforming… [everything], from society and romance to politics and business… because they change the economics of how people discover, develop and maintain relationships.” – Social Networks’ Relationship Life Cycle
 Social networks are remaking society because they enable us to have more relationships and more kinds of relationships. Relationships give us more diverse kinds of information, and information leads to more dynamic action. The problem is, most people don’t know how to be social appropriately in this emerging environment, which will delay value creation and pervasive adoption. However, if you recognize these limitations and take them into account, you will have the advantage over your rivals, many of whom will get frustrated and curtail their social media investments.
This post is the third installment of the Midyear Update. It gets personal, where the first tackled strategy, and the second social technologies. I’ll discuss the biggest hidden barrier to social business adoption and how you can guide your firm through it. I include this in the mid-year update because it has been such a prevalent part of client work this year. Understanding it is key to building and maintaining momentum.
By Christopher Rollyson In this second installment of the Midyear Update, I’ll outline three social technologies that are potential game-changers, and give general guidance for what you can do to evaluate their relevance to your business this year. I’ll decipher them and explain why you need to care about how Geosocial applications are transforming retail, how “federated identity” enables customers to log in to Web 2.0 sites with their Google, Facebook or Twitter credentials and how Web 3.0 slipped in the back door while most executives weren’t looking. [update: the third installment gets personal]
Continue reading Enterprise Adoption of Social Business 2010—Three Technologies to Watch
By Christopher Rollyson 
Telecom and Music Highlight Social Business Cases at L.A. Conference highlights the Pre-Conference with Enterprise Social Networking and Platform Marketing.
Executives from Deutsche Telekom and Concord Music will highlight the morning session of pre-conference I’m leading at the Social Networking Conference June 16 in L.A. The pre-conference is a bootcamp for directors of social networking initiatives who want to understand and practice emerging best practices for strategy, tactics and project management.
The afternoon session will focus on using major platforms Twitter, Facebook, LinkedIn and blogging to create relationships.
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