By Christopher Rollyson  As a Twitter member since October 2007, I am extremely excited about Twitter from several perspectives, so I’ll share in case they are useful to you. Thus far, my experience is that Twitter holds significant promise for B2B applications, but as of this post it is still emerging and preliminary. It will prove to be an extremely rich ground for innovation.
First, a word of caution. When you go to Twitter for the first time, you will undoubtedly wonder what in the world this is all about; it will look like meaningless gobbledegook, a hodgepodge of 140-character messages. If you want to explore, give yourself a month or two. You will also need to follow some people who really know how to tweet. In my experience, most Twitter “posts” (called “tweets” by the way) mix news tidbits, humorous or interesting or acerbic observations. Above all, they give useful, interesting or entertaining information. Read on to explore why Twitter might be worth exploring from an executive’s perspective.
Continue reading Exploring Twitter: Ten Observations
By Christopher Rollyson *But Were Afraid to Ask ,^)
 Twitter is a relatively new Web 2.0 phenomenon that is blazing a new category, which some people term “microblogging,” because all Twitter posts are limited to 140 characters, and twittering is reporting. Twittering can be done via a plain old cell phone via text (SMS) messaging, via a web browser or via a smartphone, and it is chiefly a broadcast activity: twitterers push SMS messages out to their networks.
Like most things Web 2.0, Twitter began within the B2C, pop culture context, but I predict that it will become a staple for enterprises by 2010. Twitter is very transformational, and it holds significant disruptive potential for business processes. Here I will outline its use for forward-thinking CMOs, CEOs, CIOs and other executives.
Continue reading Everything you Wanted to Know about Twitter*
By Christopher Rollyson Fusing Business Development and Social Networking to Create Breakaway Value
The Social Network Life Cycle Model: IOR Before ROI
 As disruptive innovations cross the chasm and prepare for widespread adoption, early adopters need to integrate them with the levers of market power to create unusual value. For over 20 years, I have helped companies seize unusual advantage by adopting disruption ahead of competitors, so here I’ll share how early adopters are creating value with social network investments. Specifically, I will show how to combine social networking with “business development” (practice development, sales). I will begin with a high-level description of the social network-led business development life cycle, and I’ll close with key thoughts on value and ROI. Although the immediate context here is B2B and business development, the principles also apply to the B2C environment.
By Christopher Rollyson Quick Thoughts on How LinkedIn Compares to Facebook and Twitter
Michael Donovin asked this question on LinkedIn’s Facebook Group, and it struck a chord, so I dashed this off quickly. This is top of mind for me, as I’m currently launching the Executive’s Guide to Facebook. Facebook has a LinkedIn Group, and LinkedIn has Facebook and Twitter groups. I encourage you to spend some time there if you are interested in how they can work together.
Here I’ll present my back-of-the-envelope thoughts, and I encourage you to share yours in comments.
Continue reading LinkedIn and Facebook: Thumbnail Comparison
By Christopher Rollyson Sneak Preview of the Executive’s Guide to Facebook Slated for May 4 in Chicago
Special Double Session: LinkedIn and Facebook Guidance for Executives
 I am very pleased to announce that I will officially launch the Executive’s Guide to Facebook on Memorial Day, May 25, 2009. It will show executives how to develop relationships on Facebook that they can include in business networking. Moreover, the most effective business people will use Facebook and LinkedIn together to develop synergies.
You can get a look behind the curtain in a special “sneak preview” on May 4 in downtown Chicago, following an Executive’s Guide to LinkedIn Classroom Seminar. Here I’ll share some thoughts about the offerings.
Continue reading The Executive’s Guide to LinkedIn to Have a Sibling
By Christopher Rollyson In The Web 2.0 Adoption Curve, I asserted that executives had a career-defining opportunity to leapfrog competitors by using risk management to manage through the Web 2.0 adoption cycle. The cycle will also feature a backlash against—and investment gap in—Web 2.0 beginning next year. Here I will discuss in more detail how to avoid the downdraft and outperform competitors over the next several years. Web 2.0 will transform organization and society because it changes how people discover, build and maintain relationships. All organizations need to understand these dynamics, so they can become stronger and more relevant.
By Christopher Rollyson A Blueprint for Social Networking Investments
 Web 2.0 and Social Networks have gained perceptible mindshare during Q1 2009, and conversations with clients, fellow speakers at conferences and online conversation are clearly showing the reappearance of a familiar adoption curve. Here I will discuss the Adoption Curve for Web 2.0 and Social Networks and provide rough milestones, so you can use it to gauge your investments in Web 2.0. You can avoid some of the extremes that the majority of the market will experience.
In addition, I will also show how Web 2.0 provides a rare opportunity to develop competitive advantage ahead of the market.
By Christopher Rollyson The Executive’s Guide to Twitter will provide business and government leaders with professional advice for applying Twitter and microblogging to their organization processes. The site will feature the cutting edge techniques that Executive’s Guide clients have come to expect: leading edge yet pragmatic approaches.
During prelaunch, we recommend these resources:
If you want to get an idea of what this will look like, check out the Executive’s Guide to LinkedIn Weblog; here we will be dedicated to deciphering Twitter’s uniqueness and role in executives’ and companies’ social media strategy and programs.
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By Christopher Rollyson  I am excited to announce the release of the Executive’s Guide to LinkedIn’s first trailer, “Executive Preview”—on the anniversary of our first public seminar. The trailer will support our Q1 CEO roadshow and upcoming Q2 seminars. It’s a two minute video that introduces the EGLI and points viewers to the public seminar home page.
Continue reading New Video Trailer: The Executive’s Guide to LinkedIn
By Christopher Rollyson
 The Web 2.0 Ecosystem briefly shows how social networks are poised to disrupt business and society by changing the economics of building and maintaining relationships. This significantly elevates opportunities and threats. Learn how LinkedIn can serve as a strategic and pragmatic gateway to increasing the vitality of companies and careers.
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