The Maple Leaf Digital Lounge Uses SNR for a Fast Launch

Toronto Incubator Uses Social Network Roadmap for Fast Launch: Maple Leaf Digital LoungeThe Maple Leaf Digital Lounge has selected the Social Network Roadmap(SM) to build the social presence behind its launch, and CSRA has been working with their team for a few weeks. The Maple Leaf Digital Lounge (“MLDLCA”) is a virtual ecosystem that promotes discovery and collaboration among Canadian digital startups, foreign and Canadian investors and other enablers. Their mission is to facilitate cross-border high tech deals. “The Lounge” has two incarnations: several online venues combined with periodic physical events. Their launch event will happen on March 12 at the South by Southwest Interactive (“SxSW”) conference. Read on for my insights from working with them so far.

Also see the case study in video and presentation formats, which illustrates the social business model, Digivents. Note, the case study uses the MLDLCA’s new name, North of 41.


Enterprise Social Business Engagement Software Preview: Mike Talbot, Alterian

enterprise social business engagement software previewAt the enterprise social business engagement Engaging Times Summit, Mike gave an overview of the Alterian software stack and a preview of their new platform. The key takeaway is that Alterian is not a social media company, its core competency is deep marketing data analysis. That said, their SM2 platform is one of the social media monitoring leaders [disclosure, I’m an SM2 client].


Case Study: IBM's Experience with B2B Social Business

The example was IBM’s corporate social responsibility and green initiative. They realized it would be incongruent or unsavory to have a (physical) conference for green initiatives in which people would burn tons of CO2 getting there, so they held it in Second Life. The sales conversion ratio was equal to physical conferences. […]

Social Networking Conference Wrap: Angela LoSasso on Engaging Customers

Emerging good practices for social networking at Hewlett-Packard, from Angela LoSasso, a full-time social networking manager.. thoughts on working in B2B and B2C contexts […]

Social Networking Conference Case Study: Aubrey Sabala on Building Community with Events

How Digg uses video and physical events to strengthen and grow its online community–and marketing clout: the strategy behind Diggnation, Digg Town Halls, Bigg Digg Shindiggs and Digg Meetups. […]

Social Networking Conference Case Study: Marius Ciortea on Oracle Social Networking Initiatives

Overview of Oracle Mix and other enterprise social networking initiatives […]

Social Networking Conference: Reno Marioni on Mobile Social Networking Trends

Nokia’s vision for mobile social networking, and how it plans to muscle into the higher value chain using OVI.. how mobile with transform social networking via LBS location-based services […]

Social Networking Conference Case Study: Sumaya Kazi on Sun's Social Networking Programs

Sumaya Kazi talks about several social network initiatives at Sun: executive blogging, podcasts, wikis, customer collaboration and engaging employees; excellent explanation of the latent potential of employees to drive enterprise social networking. […]

Social Networking Conference: Jeff Bruce on Enterprise Digital Networks

Dow Jones’ Jeff Bruce presents the concept of “enterprise digital networking” and Dow Jones’ solution: Linkedin meets business intelligence. […]

Social Networking Conference: John Ploumitsakos on Consumer Trends

Google’s John Ploumitsakos discusses marketing and advertising trends among social networks and big brands […]