 Personally and professionally, I find posts that “compare” Twitter and Facebook as if they were competitors largely off-base and useless, but I weighed in on this one on Techcrunch. My thesis is that these venues only “compete” if you care about fickle mass adoption and don’t care about each site’s underlying value proposition. Facebook and Twitter are very different, so comparing them doesn’t make much sense in most cases. In 2009, however, mass media in the United States especially was having a field day talking about Twitter “knocking Facebook off its pedestal,” which was silly. Here’s Techcrunch’s take on it. My response and thoughts are below.
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Evaluating off-base media criticism of social networks, and how you can use Twitter and Facebook updates effectively […]
Why most people benefit from using LinkedIn and Facebook together to accelerate their business relationships: Key pointers on how to get started. […]
Startling Web 2.0 strategy and tactics: comparing MySpace and Facebook approaches to globalization and drawing lessons for executives: the power of crowdsourcing […]
Understand why executives are increasingly using LinkedIn, Facebook and Twitter together to develop relationships more quickly.. The Executive’s Guide to LinkedIn to have Facebook and Twitter siblings […]
Reflecting on using LinkedIn and Facebook for business.. brief comparisons of LinkedIn, Facebook and Twitter from a business perspective […]
Quick thoughts on using Facebook and LinkedIn together to develop business opportunity.. first thoughts on the Executive’s Guide to Facebook—and how it relates to the Executive’s Guide to LinkedIn […]
LinkedIn versus Facebook versus Twitter: a thumbnail guide on selecting which Web 2.0 sites your company should be on […]
 Mashable’s article, Biz Networking on Facebook Could Soon Supersede LinkedIn, discussed Facebook’s relative prowess at attracting ad spending and concluded that Facebook was a better venue for business networking. I felt the need to weigh in on that, so I offer my analysis here, which compares certain aspects of each venue’s networking, demographics and strategy.
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Mashup of Social Networks and CRM Offers Glimpse of the Future: “Let Prospects Self-Report”
But Facebook Data Tickles Privacy Concerns—Will LinkedIn Seize the Day?
As a presenter at the Social Networking Conference, I was able to catch some excellent presentations, and one of the most eye-opening was Clara Shih’s “Enterprise Mashups: How Facebook Is Changing Sales and Marketing.” In a word, Clara and Facebook’s Todd Perry mashed up Facebook and Salesforce.com via AppExchange so that a prospect’s profile in Salesforce now includes select Facebook profile information in a separate pane (see illustration, right), providing a much richer “360° view” of the person to Salesforce users. The result is elegant, powerful and pregnant with social and business issues that I’ll explore briefly here.
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