Executives need to get on Twitter so they can understand the potential and the threat to their communications with stakeholders. The problem is, the value proposition isn’t clear, and executives perceive it takes too much time to learn. These free online courses fill that gap. […]
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The Pre-Conference morning session is an intensive onramp to planning, launching and managing effective B2B and B2C enterprise social network initiatives involving any combination of internal (private, white label) and external (Facebook, Twitter, LinkedIn, YouTube…) platforms. […] April 6th, 2010 | Tags: Adoption, Customer, Enterprise, Innovation | Category: CSRAnews | One comment Strategic Web 2.0 Competencies (SWCs) represent a cornerstone of an organization’s effectiveness with social business. They encompass competencies from current and emerging practices on social networking and Web 2.0. […] March 27th, 2010 | Tags: Adoption, Competency Team, Development, Enterprise, Management, Model, Strategy, Technique | Category: Social Business | 10 comments In the knowledge economy, people are motivated by greater autonomy, mastery, and purpose—not by carrots or sticks.. connectivity is second only to a water pump in its significance to a village.. It will not be enough, as it was back in the early Web, to just leave a website lying around to be found. Business has to become a travelling exhibit, a movable market stall that can be adjusted and placed wherever people are or want to be.. Marketers have begun to view social networks as a significant marketing contact point (and perhaps even more important than traditional channels) for procuring consumer data and knowledge.. people are diving into the Web 2.0 and 3.0 pools before they even know with whom they are swimming.. In 2010 we will see more public agencies taking risks to engage in this sort of “flat” information sharing and insight gathering.. sociology will rapidly become the new economics. […] February 7th, 2010 | Tags: Adoption, Career, CEO, CMO, Collaboration, Crowdsourcing, Culture, Disruption, Economics, Empowerment, Enterprise 2.0, Environment, Experience, Facebook, Gaming, Globalization, Human capital, India, Internet, Knowledge Economy, LinkedIn, Marketing, Media, Mobile, Prediction, Review, Social network, Strategy, Technology, Transform | Category: Social Business | 4 comments Social networks change the economics of relationships because finding, developing and maintaining relationships is far less costly… Watch the migration from Friendster=>MySpace=>Facebook=>? It was relatively fast, people are mobile… Don’t think you are getting anything for free. Even if you are not paying cash, your interactions and position are building a rich data repository for Google or whoever else is providing “free” services […] February 6th, 2010 | Tags: Adoption, Case study, Client, Collaboration, Community, Conference, Employee, Higher education, Innovation, Strategy | Category: Social Business | Leave a comment The use of social networking sites will increase; people will shift to a strong family focus because they will be poorer. Older workers will get computer literate due to going back to work and working longer. […] February 5th, 2010 | Tags: Adoption, Analysis, Conference, Customer, Economy, Government, Management, Prediction, SNC, Social network, Strategy | Category: Economy | Leave a comment The example was IBM’s corporate social responsibility and green initiative. They realized it would be incongruent or unsavory to have a (physical) conference for green initiatives in which people would burn tons of CO2 getting there, so they held it in Second Life. The sales conversion ratio was equal to physical conferences. […] February 3rd, 2010 | Tags: Adoption, B2B, Blogs, Case study, Client, CMO, Collaboration, Community, Conference, Customer, Employee, Empowerment, Enterprise, Executive, High tech, Human capital, Innovation, Management consulting, Marketing, Sales, SBS, SNC, Social network | Category: Enterprise, Hightech | One comment 2010 Predictions and recommendations for enterprise social networking and Web 2.0: how executives and enterprises can leverage social business to increase competitiveness. Understand how social networks are contributing to the end of the Industrial Economy: the importance of blogs, Twitter, Facebook, LinkedIn, YouTube, MySpace and focusing on relationships. […] January 6th, 2010 | Tags: Adoption, CEO, CIO CTO, CMO, Collaboration, Crowdsourcing, Culture, Empowerment, Enterprise 2.0, Experience, Facebook, Globalization, Human capital, Innovation, Knowledge Economy, LinkedIn, Management, Marketing, Mobile, Organization, Politics, Prediction, Relationship, Review, Social network, Strategy, Technology, Transform, Trust, Virtual world | Category: Social Business | 7 comments Review and Analysis of the twenty-first century’s first decade, how Web 1.0 and Web 2.0 are disrupting executives, enterprises, society and government.. crowdsourcing, collaboration, innovation, privacy, globalization, terrorism, organizational unbundling, and how to thrive in the Knowledge Economy’s accelerating volatility, which will spell the end of many Industrial Economy enterprises. […] January 2nd, 2010 | Tags: Adoption, CEO, China, CIO CTO, CMO, Collaboration, Crowdsourcing, Culture, Economics, Empowerment, Enterprise 2.0, Experience, Globalization, Government, Human capital, India, Innovation, Internet, Knowledge Economy, Management, Marketing, Outsourcing ITO BPO KPO, Politics, Prediction, Privacy, Review, Social network, Strategy, Technology, Transform, Web 1.0, Year in Review | Category: Social Business | One comment 2009 year in review: insider’s knowledge of Web 2.0 adoption, enterprise 2.0, enterprise twitter, facebook for business, enterprise linkedin, the economy and social networking platforms. Case studies, analysis and practical advice for bypassing competitors. […] December 31st, 2009 | Tags: Adoption, CEO, CIO CTO, CMO, Collaboration, Crowdsourcing, Culture, Empowerment, Enterprise 2.0, Experience, Facebook, Higher education, Human capital, Innovation, LinkedIn, Management, Marketing, Mobile, Prediction, Review, Social network, Strategy, Technology, Transform, Year in Review | Category: Social Business | 4 comments |
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