The Social Network Roadmap’s Web 2.0 Readiness Assessment is a service offering that gives the enterprise a firm understanding of how its “traditional” USPs translate to serving stakeholders in the Web 2.0 world. The Web 2.0 Ecosystem Audit has pinpointed what venues and activities are relevant to stakeholders, so the company is now set to create programs to engage stakeholders. […]
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Companies must take an ecosystem-focused approach to website design in the Web 2.0 era; site-centric design is a relic of the past […] Reading between the Lines: Apple’s New Business Strategy reveals why Apple could emerge as a three-screen player par excellence.
This prevailing view works great for Apple because it keeps people focused on the wrong things—literally. Apple’s business strategy is far more profound. It goes far beyond the SIC, hardware or even software. It is an experience strategy based on content and communications. […]
Google any specific product, phrase or service, and you will notice that customer content is growing quickly, especially in specific, customer-centric areas that organizations aren’t focused on. Customers contribute customer-relevant content because they are passionate about the subject. Growing “tribes” of individuals connect, collaborate, and become smart very quickly. Threat: large organizations are losing control over the information about their reputations, products and services. Opportunity: adding value to these customer-led conversations can increase your credibility and appeal. Large organizations attained their market power through efficiency, the hallmark of the […] |
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Apple’s name change in early 2007 was heralded as the company’s redefinition as a consumer products company. The conventional wisdom held that the lion’s share of the run-up of Apple’s stock price had been due to the excitement of the iPod and the successful rekindling interest in the company’s Macintosh computers. Moreover, Apple’s stock had limited headroom because consumer electronics heavies were getting into the market for music players, and this would leech profits. The iPhone looked great, but it was overpriced in a hyper-competitive market; it wouldn’t penetrate much beyond a few gadget freaks.
Consumer empowerment and disruption are being unleashed by the many-to-many Web. As we’ve been writing for some time, Web 2.0 is giving individuals collective voices that can rival the authority of global enterprises and governments, which is disruptive because it changes the rules. We call it Consumer Empowerment. Blogs, social networking, podcasts, wikis, vlogs and their intermediaries like Technorati, MySpace and iTunes give customers the tools to create and distribute content for free—instantly and globally. When rules change, you can quickly strengthen your market position by understanding and adapting more quickly than competitors.