The example was IBM’s corporate social responsibility and green initiative. They realized it would be incongruent or unsavory to have a (physical) conference for green initiatives in which people would burn tons of CO2 getting there, so they held it in Second Life. The sales conversion ratio was equal to physical conferences. […]
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February 3rd, 2010 | Tags: Adoption, B2B, Blogs, Case study, Client, CMO, Collaboration, Community, Conference, Customer, Employee, Empowerment, Enterprise, Executive, High tech, Human capital, Innovation, Management consulting, Marketing, Sales, SBS, SNC, Social network | Category: Enterprise, Hightech | One comment CDC’s social media experience shows how powerful social business can be when the organization is aligned with peer-to-peer sharing (word of mouth). Moreover, budget limits and their public focus compel them to rely people to educate each other with CDC information. […] January 30th, 2010 | Tags: Case study, Conference, Customer, Empowerment, Facebook, MySpace, SNC, Social network, Twitter, YouTube | Category: Government, Healthcare | One comment How the Seattle Seahawks and the Seattle Sounders are using social networking and social media to engage fans online and offline […] January 28th, 2010 | Tags: Case study, Community, Conference, Customer, Empowerment, Entertainment, Facebook, SNC, Social network, Sport | Category: Retail & entertainment, Social Business | Leave a comment 2010 Predictions and recommendations for enterprise social networking and Web 2.0: how executives and enterprises can leverage social business to increase competitiveness. Understand how social networks are contributing to the end of the Industrial Economy: the importance of blogs, Twitter, Facebook, LinkedIn, YouTube, MySpace and focusing on relationships. […] January 6th, 2010 | Tags: Adoption, CEO, CIO CTO, CMO, Collaboration, Crowdsourcing, Culture, Empowerment, Enterprise 2.0, Experience, Facebook, Globalization, Human capital, Innovation, Knowledge Economy, LinkedIn, Management, Marketing, Mobile, Organization, Politics, Prediction, Relationship, Review, Social network, Strategy, Technology, Transform, Trust, Virtual world | Category: Social Business | 7 comments Review and Analysis of the twenty-first century’s first decade, how Web 1.0 and Web 2.0 are disrupting executives, enterprises, society and government.. crowdsourcing, collaboration, innovation, privacy, globalization, terrorism, organizational unbundling, and how to thrive in the Knowledge Economy’s accelerating volatility, which will spell the end of many Industrial Economy enterprises. […] January 2nd, 2010 | Tags: Adoption, CEO, China, CIO CTO, CMO, Collaboration, Crowdsourcing, Culture, Economics, Empowerment, Enterprise 2.0, Experience, Globalization, Government, Human capital, India, Innovation, Internet, Knowledge Economy, Management, Marketing, Outsourcing ITO BPO KPO, Politics, Prediction, Privacy, Review, Social network, Strategy, Technology, Transform, Web 1.0, Year in Review | Category: Social Business | One comment 2009 year in review: insider’s knowledge of Web 2.0 adoption, enterprise 2.0, enterprise twitter, facebook for business, enterprise linkedin, the economy and social networking platforms. Case studies, analysis and practical advice for bypassing competitors. […] December 31st, 2009 | Tags: Adoption, CEO, CIO CTO, CMO, Collaboration, Crowdsourcing, Culture, Empowerment, Enterprise 2.0, Experience, Facebook, Higher education, Human capital, Innovation, LinkedIn, Management, Marketing, Mobile, Prediction, Review, Social network, Strategy, Technology, Transform, Year in Review | Category: Social Business | 4 comments Digital social networks give front row seats in many aspects of human dramas, but few companies or individuals have the understanding of human behavior to appreciate fully what they are seeing. Many executives of commercial and government enterprises perceive “social” behavior as frivolous and discourage employees’ activity in social networks. This exceptional book shows that the separation of “work” and “social” is dangerously out of place today because collaboration produces the lion’s share of business value. To succeed, leaders need to appreciate the importance of social activity in collaboration and productivity, and how digital social networks can increase productivity. […] December 26th, 2009 | Tags: Adoption, anthropology, brain, chimpanzee, Collaboration, Culture, Development, Empowerment, evolutionary psychology, Experience, Facebook, Government, Higher education, homo sapiens, Human capital, Knowledge Economy, LinkedIn, Politics, Prediction, primate, Relationship, Research, Review, Social network, sociality, Strategy, Transform, Trust | Category: Society & Culture | 13 comments Should you worry that interacting with your customers on Twitter, Facebook, LinkedIn and blogs will let your competitors poach your customers? How increased transparency affects business and how you can use the trend to drive your competitiveness […] Drive customer engagement and brand value by focusing on the experience of using your product or service. This is the manna of word of mouth and social computing conversations. […] November 2nd, 2009 | Tags: Case study, Client, Community, Customer, Empowerment, Facebook, Government, High tech, Marketing, Mobile, Retail, Services, Strategy, Vision | Category: Social Business | 5 comments Fascinating story of crowdsourcing in the high fashion industry. Dior’s head of social media shares a behind-the-curtain view of Dior’s “The Lady Noir Affair,” starring Marion Cotillard. […] October 12th, 2009 | Tags: Adoption, Blogs, Case study, Collaboration, Conference, Design, Empowerment, Executive, Innovation, Marketing, News, SNC, Strategy | Category: Retail & entertainment | 6 comments |
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