Google Plus Disruptive Potential Reflected by Conference Audiences summarizes insights from audience reactions to Google+ presentations. CSRA launched the Executive’s Guide to Google+ because we thought it had significant disruptive potential for many of our clients, and our recent conference appearances (link to presentation below) have only underlined two of Google+’s unique attractions: your competitors don’t understand it and Google is managing it as a completely different animal, not a social network. Here I’ll share audience reactions to my recent Google+ presentations at public social business conferences and private corporate meetings.
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Personally and professionally, I find posts that “compare” Twitter and Facebook as if they were competitors largely off-base and useless, but I weighed in on this one on Techcrunch. My thesis is that these venues only “compete” if you care about fickle mass adoption and don’t care about each site’s underlying value proposition. Facebook and Twitter are very different, so comparing them doesn’t make much sense in most cases. In 2009, however, mass media in the United States especially was having a field day talking about Twitter “knocking Facebook off its pedestal,” which was silly. Here’s Techcrunch’s take on it. My response and thoughts are below.