Web 3.0 and Social Business—2011 Predictions and Recommendations describes a turning point, away from social media to social business. SocialTech Grows Up—Relationship the Foundation of Business Success—Digital Clodhoppers Become Sore Thumbs.
 2011 will mark a turning point in the adoption of digital social technologies because the experimentation phase is drawing to a close, and stakeholder expectations are increasing. Organizations and people will no longer gain attention by executing badly. At the enterprise level, participation will wane in venues and initiatives that have no business strategy, focus, content strategy and commitment. Paying inexperienced people or agencies to “share” snappy content will expose brands as digital clodhoppers and push customers away. Individuals will also have to improve their game and focus on the most relevant people in their networks. Stop sending default invitations on LinkedIn. Proactively support people whom you respect and trust the most. The theme is determining and executing on strategy, focus and commitment.
In 2011, the bar to attract and hold attention will be higher, which will present organizations with a new threat: when participation falls, some executives will conclude that […]
2010 Year In Review Initial Glimmers of Social Business is the Editor’s Choice of the Global Human Capital Journal—The Best Strategy, Tactics, Case Studies and Insights of 2010
 Compared to its progenitors 2009 and 2008, 2010 was a relatively calm year because the amplitude of market gyrations was clearly less, and businesses began to find a new floor on which to build stakeholder expectations. Although I watched with high interest the unfolding drama in Europe, I didn’t have the time to conduct the research necessary to do a rigorous interpretation. I did publish a reflection in January, which is not included in this year in review. However, 2010 marked a major turning point in the adoption of social technologies: the recognition that analysis and strategy were necessary to achieve consistent results with social initiatives.
2010 Macro trends
Social has been in adolescence up through 2009-2010 in which “being on Facebook” was an end in itself, agencies produced vapid content and little interaction happened because people won’t interact when brands are talking at them and not listening. People feel it when a […]
In the knowledge economy, people are motivated by greater autonomy, mastery, and purpose—not by carrots or sticks.. connectivity is second only to a water pump in its significance to a village.. It will not be enough, as it was back in the early Web, to just leave a website lying around to be found. Business has to become a travelling exhibit, a movable market stall that can be adjusted and placed wherever people are or want to be.. Marketers have begun to view social networks as a significant marketing contact point (and perhaps even more important than traditional channels) for procuring consumer data and knowledge.. people are diving into the Web 2.0 and 3.0 pools before they even know with whom they are swimming.. In 2010 we will see more public agencies taking risks to engage in this sort of “flat” information sharing and insight gathering.. sociology will rapidly become the new economics. […]
2010 Predictions and recommendations for enterprise social networking and Web 2.0: how executives and enterprises can leverage social business to increase competitiveness. Understand how social networks are contributing to the end of the Industrial Economy: the importance of blogs, Twitter, Facebook, LinkedIn, YouTube, MySpace and focusing on relationships. […]
Review and Analysis of the twenty-first century’s first decade, how Web 1.0 and Web 2.0 are disrupting executives, enterprises, society and government.. crowdsourcing, collaboration, innovation, privacy, globalization, terrorism, organizational unbundling, and how to thrive in the Knowledge Economy’s accelerating volatility, which will spell the end of many Industrial Economy enterprises. […]
2009 year in review: insider’s knowledge of Web 2.0 adoption, enterprise 2.0, enterprise twitter, facebook for business, enterprise linkedin, the economy and social networking platforms. Case studies, analysis and practical advice for bypassing competitors. […]
How to think about using Facebook, LinkedIn and Twitter for business.. brief comparisons of Facebook with LinkedIn and Twitter from a business perspective […]
Digital social networks give front row seats in many aspects of human dramas, but few companies or individuals have the understanding of human behavior to appreciate fully what they are seeing. Many executives of commercial and government enterprises perceive “social” behavior as frivolous and discourage employees’ activity in social networks. This exceptional book shows that the separation of “work” and “social” is dangerously out of place today because collaboration produces the lion’s share of business value. To succeed, leaders need to appreciate the importance of social activity in collaboration and productivity, and how digital social networks can increase productivity. […]
Debunking ignorant media coverage of Facebook, LinkedIn and other social networks.. and how online and offline social networking is becoming best practice […]
Criticism of uninformed media coverage of the value of social networks, case study of the New York Times’ uninformed opinion piece on Facebook, Facebook Exodus… examples of how many people on social networks don’t know how to use the networks to find fulfillment […]
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