To fully appreciate how “touch” applies to LinkedIn interaction, imagine yourself as a human brain. Through the centuries, you have evolved, and one of your key survival mechanisms is discerning how much of the truth someone is sharing with you. Hence, you rely on nonverbal communication, which is much more difficult to fake because people are less aware of it than they are of their words. […]
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March 22nd, 2010 | Tags: Body language, Higher education, LinkedIn, Professional services, Social network, Trust | Category: LinkedIn, Society & Culture | 2 comments Pioneers will move first and seize the advantage, putting themselves in the (digital) room, and you will not be there. Therefore, delaying adoption to remain in the realm of the known may be comfortable, but risk increases each quarter because clients are adopting social networks and changing their expectations of their professional services providers. […] March 3rd, 2010 | Tags: Career, Relationship, Social network, Transform, Trust | Category: Human resources, Professional services | One comment Approach this as a relationship building activity, there are no magic bullets, and most of these tactics will take some time to show results. If you want readers, you need to focus on building relationships with them by showing that you are relevant to them and by showing that you care about things in which they are interested. […] February 20th, 2010 | Tags: Development, Howto, Relationship, Social network, Strategy | Category: Blogs | One comment In the knowledge economy, people are motivated by greater autonomy, mastery, and purpose—not by carrots or sticks.. connectivity is second only to a water pump in its significance to a village.. It will not be enough, as it was back in the early Web, to just leave a website lying around to be found. Business has to become a travelling exhibit, a movable market stall that can be adjusted and placed wherever people are or want to be.. Marketers have begun to view social networks as a significant marketing contact point (and perhaps even more important than traditional channels) for procuring consumer data and knowledge.. people are diving into the Web 2.0 and 3.0 pools before they even know with whom they are swimming.. In 2010 we will see more public agencies taking risks to engage in this sort of “flat” information sharing and insight gathering.. sociology will rapidly become the new economics. […] February 7th, 2010 | Tags: Adoption, Career, CEO, CMO, Collaboration, Crowdsourcing, Culture, Disruption, Economics, Empowerment, Enterprise 2.0, Environment, Experience, Facebook, Gaming, Globalization, Human capital, India, Internet, Knowledge Economy, LinkedIn, Marketing, Media, Mobile, Prediction, Review, Social network, Strategy, Technology, Transform | Category: Social Business | 4 comments The use of social networking sites will increase; people will shift to a strong family focus because they will be poorer. Older workers will get computer literate due to going back to work and working longer. […] February 5th, 2010 | Tags: Adoption, Analysis, Conference, Customer, Economy, Government, Management, Prediction, SNC, Social network, Strategy | Category: Economy | Leave a comment It’s more obvious than ever that the same crimes are committed (think “calamity,” not “Katrina”), but perpetrators switch interfaces. For example, my experience of the London scam happened via Facebook chat. Abstract up from the communications process or the subject and you’ll be more aware of the patterns. […] February 4th, 2010 | Tags: Collaboration, Conference, Crime, Customer, Fraud, Global & international, SNC, Social network, Tools | Category: Government | One comment The example was IBM’s corporate social responsibility and green initiative. They realized it would be incongruent or unsavory to have a (physical) conference for green initiatives in which people would burn tons of CO2 getting there, so they held it in Second Life. The sales conversion ratio was equal to physical conferences. […] February 3rd, 2010 | Tags: Adoption, B2B, Blogs, Case study, Client, CMO, Collaboration, Community, Conference, Customer, Employee, Empowerment, Enterprise, Executive, High tech, Human capital, Innovation, Management consulting, Marketing, Sales, SBS, SNC, Social network | Category: Enterprise, Hightech | One comment Highlights of Alcatel-Lucent’s recent marketing study of 1,000 social networkers, presented by CMO Allison Cerra at #snc2010: Social networkers are not very social; Heavy users of Web 2.0 will pay for value-added services; Privacy is murky […] February 1st, 2010 | Tags: Conference, Customer, Marketing, Research, SNC, Social network | Category: Society & Culture | Leave a comment CDC’s social media experience shows how powerful social business can be when the organization is aligned with peer-to-peer sharing (word of mouth). Moreover, budget limits and their public focus compel them to rely people to educate each other with CDC information. […] January 30th, 2010 | Tags: Case study, Conference, Customer, Empowerment, Facebook, MySpace, SNC, Social network, Twitter, YouTube | Category: Government, Healthcare | One comment Social networking insights from the Miami Dolphins’ Jim Rushton, SVP Corporate Partnerships and Integrated Media […] January 29th, 2010 | Tags: Case study, Community, Conference, Customer, Entertainment, Marketing, Promotion, SNC, Social media marketing, Social network, Sport, Strategy | Category: Retail & entertainment, Social Business | Leave a comment |
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