Strategy Archives - Page 11 of 24 - Christopher S. Rollyson and Associates

Web 2.0 Strategy: Comparing Facebook and MySpace Expansion Strategy

One of key factors in driving Facebook’s explosive growth is the company’s genius globalization strategy. Most of its members are outside the U.S., and it powered past MySpace, the global leader for years, by using a crowdsourcing. This post compares MySpace’s legacy international strategy with Facebook’s Web 2.0 community strategy. […]

What and how to Share on Facebook and Twitter

How to avoid lame updates on Facebook – debunking Wall Street Journal article […]

Twitter: Key Disruptive Innovation of the Decade

Why Twitter was one of the Web 2.0 innovations of the decade.. analysis and conclusions about Twitter’s value proposition for changing the economics of the Relationship Life Cycle […]

Web 2.0 Single Sign-on Update: Federating Friends with Facebook Connect and Google Friendconnect

Pithy insights on major Web 2.0 transformation driver: reflecting on the significance of Facebook Connect and Google Friendconnect, which offer Web 2.0 single signon services […]

Book Review: Decoding Evolutionary Roots of Human Social Behavior

Digital social networks give front row seats in many aspects of human dramas, but few companies or individuals have the understanding of human behavior to appreciate fully what they are seeing. Many executives of commercial and government enterprises perceive “social” behavior as frivolous and discourage employees’ activity in social networks. This exceptional book shows that the separation of “work” and “social” is dangerously out of place today because collaboration produces the lion’s share of business value. To succeed, leaders need to appreciate the importance of social activity in collaboration and productivity, and how digital social networks can increase productivity. […]

Increasing Customer Transparency: Real Threat or a Paper Tiger for Marketers?

Should you worry that interacting with your customers on Twitter, Facebook, LinkedIn and blogs will let your competitors poach your customers? How increased transparency affects business and how you can use the trend to drive your competitiveness […]

Post-Product Marketing and Engagement

Drive customer engagement and brand value by focusing on the experience of using your product or service. This is the manna of word of mouth and social computing conversations. […]

Blogging and Tweeting to Support Your Job Search or Fundraising

How to support your job search or fundraising by blogging and tweeting on Twitter… plus how to engage hyper-connected executives to remember you and help you more […]

Case Study: Dior's Haute Couture Crowdsourcing

Fascinating story of crowdsourcing in the high fashion industry. Dior’s head of social media shares a behind-the-curtain view of Dior’s “The Lady Noir Affair,” starring Marion Cotillard. […]

Advertising on Twitter?

How feasible is advertising on Twitter? Is “sponsored” word of mouth likely to work? […]

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