Web 3.0 and Social Business—2011 Predictions and Recommendations describes a turning point, away from social media to social business. SocialTech Grows Up—Relationship the Foundation of Business Success—Digital Clodhoppers Become Sore Thumbs.
 2011 will mark a turning point in the adoption of digital social technologies because the experimentation phase is drawing to a close, and stakeholder expectations are increasing. Organizations and people will no longer gain attention by executing badly. At the enterprise level, participation will wane in venues and initiatives that have no business strategy, focus, content strategy and commitment. Paying inexperienced people or agencies to “share” snappy content will expose brands as digital clodhoppers and push customers away. Individuals will also have to improve their game and focus on the most relevant people in their networks. Stop sending default invitations on LinkedIn. Proactively support people whom you respect and trust the most. The theme is determining and executing on strategy, focus and commitment.
In 2011, the bar to attract and hold attention will be higher, which will present organizations with a new threat: when participation falls, some executives will conclude that […]
From a technology standpoint, social technologies merely digitize certain things that we already do when relating to one another socially. The rub is, most people aren’t terribly aware of how they relate to others or the process they go through when assessing others. This lack of awareness prevents them from using social technologies to create value. From time immortal, people have required periods of experimentation to “get” new technologies and to use them appropriately: flint, fire, gunpowder, electricity, Twitter… […]
To fully appreciate how “touch” applies to LinkedIn interaction, imagine yourself as a human brain. Through the centuries, you have evolved, and one of your key survival mechanisms is discerning how much of the truth someone is sharing with you. Hence, you rely on nonverbal communication, which is much more difficult to fake because people are less aware of it than they are of their words. […]
Pioneers will move first and seize the advantage, putting themselves in the (digital) room, and you will not be there. Therefore, delaying adoption to remain in the realm of the known may be comfortable, but risk increases each quarter because clients are adopting social networks and changing their expectations of their professional services providers. […]
2010 Predictions and recommendations for enterprise social networking and Web 2.0: how executives and enterprises can leverage social business to increase competitiveness. Understand how social networks are contributing to the end of the Industrial Economy: the importance of blogs, Twitter, Facebook, LinkedIn, YouTube, MySpace and focusing on relationships. […]
Digital social networks give front row seats in many aspects of human dramas, but few companies or individuals have the understanding of human behavior to appreciate fully what they are seeing. Many executives of commercial and government enterprises perceive “social” behavior as frivolous and discourage employees’ activity in social networks. This exceptional book shows that the separation of “work” and “social” is dangerously out of place today because collaboration produces the lion’s share of business value. To succeed, leaders need to appreciate the importance of social activity in collaboration and productivity, and how digital social networks can increase productivity. […]
Digital social networks are transforming every field of human endeavor because they change the economics of how people discover, develop and maintain relationships. Therefore, social networks propose a revolution in communication is similar in scope to Ford’s invention of the assembly line for fabrication but executives don’t understand it. This post […]
Why most people benefit from using LinkedIn and Facebook together to accelerate their business relationships: Key pointers on how to get started. […]
Life cycle model for social networks provides a blueprint for investment, along with goals, activities and milestones for each stage. A plan of action for creating value from enterprise social networking initiatives. […]
Alumni 2.0 is a key component of transitioning to a new employment paradigm by using online social networks like LinkedIn; this post outlines some of its key concepts […]
|
|
