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Short Guide to Blog Infrastructure

Short Guide to Blog InfrastructureThis short guide to blog infrastructure outlines some of the basics for how to choose a platform and make best use of basic blog features, so your blog will encourage interactions with your high-priority readers. Most brands and people use blogs for content marketing, but it competes for pocket change and leaves the bills on the table. Here you’ll learn how to organize your blog, so it engages readers more deeply by relating to them in distinctive ways. Before delving into some bits and bytes of blog software and features, I’ll outline a new way to approach engagement that changes the rules, which are themselves a kind of infrastructure.

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Financial Services Social Business Pioneer: Putnam Investments

Financial Services Social Business Pioneer: Putnam InvestmentsPutnam Investments has been a financial services social business pioneer for many years, so here I’ll summarize their pioneering initiatives that show that regulated financial services firms can communicate with clients and prospects in many-to-many social venues without going astray. True, it helps having a CEO that was the first CEO from a mutual funds firm on Twitter.

The point remains, imagination and inertia are preventing financial services firms from engaging with clients and prospects in digital social venues, not regulators. Here’s how it’s done.

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Executive's Guide to Blogging

Three-Step Executive's Guide to BloggingThis Executive’s Guide to Blogging offers executives a pragmatic, conservative approach to blogging. For years, now, I have beseeched all the executives and “knowledge workers” I know (that’s thousands) to blog, so please consider this as part of that campaign—with benefits (because this is a how-to post). Here’s why: In the Knowledge Economy’s pervasive digital networks, you are invisible unless you come across people’s screens regularly. And, while you are invisible, your potential business partners are seeing people who do flit across their screens. If you aren’t there, you are in a bloody ocean that gets smaller every year. Don’t stay in, the water is not fine. Please understand that I’m stating this as a simple fact. I’m sure you’ve read books like The Long Tail, which describe how we are all publishers now, that is, those of us who decide to use the free tools at our disposal.

Blogging is 21st century thought leadership, which is table stakes in the Knowledge Economy. Your thoughts represent and “scale” you, so they help you to connect with people with whom you […]

Blogs: The Relationship-Centric Approach to Building Readership

Approach this as a relationship building activity, there are no magic bullets, and most of these tactics will take some time to show results. If you want readers, you need to focus on building relationships with them by showing that you are relevant to them and by showing that you care about things in which they are interested. […]

Tips for Executive Leadership and Job Search Effectiveness

Quick guide for time-strapped executives to outperforming rivals this year by using LinkedIn, blogging and Twitter. Extensive links to free executive guides to social networks […]

Blogging: Quick Launch Guide

Quick launch guide to blogging for executives and professionals: get online with WordPress or Blogger in about an hour: how to pick a blog platform, write your first post, configure antispam and manage and grow. Tips on content strategy and using categories and tags. […]

Blogging and Tweeting to Support Your Job Search or Fundraising

How to support your job search or fundraising by blogging and tweeting on Twitter… plus how to engage hyper-connected executives to remember you and help you more […]

Introducing Twitter Value Vectors: The Key to Building a Quality Following

Introduction to Value Vectors, one of the Executive’s Guide to Twitter’s critical tools for advising firms on creating Twitter presence.. learn how to take the guesswork out of creating your Twitter community of followers […]

Strategy for LinkedIn, Facebook, Twitter: Where Do I Need to Be?

LinkedIn versus Facebook versus Twitter: a thumbnail guide on selecting which Web 2.0 sites your company should be on […]

Everything You Wanted to Know about Web 2.0*: Blogs

Everything You Wanted to Know about Web 2.0: BlogsEverything You Wanted to Know about Web 2.0: Blogs concisely explains blogs’ value proposition for businesses and executives.

Probably the most pervasive Web 2.0 tool out there is the weblog or “blog.” Blogs have a personal element to them and reflect the personal element of Web 2.0, which is at root about P2P (person to person) communication and connections. Blogs are a powerful way to share what things are important to you.. and to your stakeholders, whether they are boards of directors, prospective employers, partners or prospective employees.

As you can see from the Google Trends profile below right, references to “blog” have steadily grown since 2004, but many executives are unfamiliar with what blogs are exactly, how they work and what they’re good for. The EGLI Guides Series will briefly define blogs from a business and marketing context, explain how you can use them and share a few enterprise blog vendors.

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