This short guide to blog infrastructure outlines some of the basics for how to choose a platform and make best use of basic blog features, so your blog will encourage interactions with your high-priority readers. Most brands and people use blogs for content marketing, but it competes for pocket change and leaves the bills on the table. Here you’ll learn how to organize your blog, so it engages readers more deeply by relating to them in distinctive ways. Before delving into some bits and bytes of blog software and features, I’ll outline a new way to approach engagement that changes the rules, which are themselves a kind of infrastructure.
Putnam Investments has been a financial services social business pioneer for many years, so here I’ll summarize their pioneering initiatives that show that regulated financial services firms can communicate with clients and prospects in many-to-many social venues without going astray. True, it helps having a CEO that was the first CEO from a mutual funds firm on Twitter.
The point remains, imagination and inertia are preventing financial services firms from engaging with clients and prospects in digital social venues, not regulators. Here’s how it’s done.
Quick launch guide to blogging for executives and professionals: get online with WordPress or Blogger in about an hour: how to pick a blog platform, write your first post, configure antispam and manage and grow. Tips on content strategy and using categories and tags. […]
How to support your job search or fundraising by blogging and tweeting on Twitter… plus how to engage hyper-connected executives to remember you and help you more […]
Introduction to Value Vectors, one of the Executive’s Guide to Twitter’s critical tools for advising firms on creating Twitter presence.. learn how to take the guesswork out of creating your Twitter community of followers […]
LinkedIn versus Facebook versus Twitter: a thumbnail guide on selecting which Web 2.0 sites your company should be on […]
Everything You Wanted to Know about Web 2.0: Blogs concisely explains blogs’ value proposition for businesses and executives.
Probably the most pervasive Web 2.0 tool out there is the weblog or “blog.” Blogs have a personal element to them and reflect the personal element of Web 2.0, which is at root about P2P (person to person) communication and connections. Blogs are a powerful way to share what things are important to you.. and to your stakeholders, whether they are boards of directors, prospective employers, partners or prospective employees.
As you can see from the Google Trends profile below right, references to “blog” have steadily grown since 2004, but many executives are unfamiliar with what blogs are exactly, how they work and what they’re good for. The EGLI Guides Series will briefly define blogs from a business and marketing context, explain how you can use them and share a few enterprise blog vendors.