The social business Organization Audit serves as the second half of the due diligence process that is the foundation of the social business strategy. The first part is the ecosystem audit by which the firm has assessed the external digital world that’s relevant to its business. However, this is only half the picture: now we need to assess the firm’s capabilities to engage the ecosystem, so this is an internal analysis.
By conducting external and internal due diligence, we arrive at a social business strategy that optimizes the what the ecosystem values most highly with the firm’s ability to deliver. The social business strategy marries the ecosystem audit with the organization audit to determine optimal sharing scenarios (pilots).
The social business Organization Audit begins with a basic core competency analysis, drills down to stakeholder issues & actions and synthesizes these steps into several “trial pilots” that it will then vet through several other steps: social business good practices uses the ecosystem as a filter to learn from other firms’ similar initiatives, resource analysis gauges employees’ […]