Comparing Facebook, LinkedIn and Twitter for Developing Business Relationships

How to think about using Facebook, LinkedIn and Twitter for business.. brief comparisons of Facebook with LinkedIn and Twitter from a business perspective […]

Web 2.0 Strategy: Comparing Facebook and MySpace Expansion Strategy

One of key factors in driving Facebook’s explosive growth is the company’s genius globalization strategy. Most of its members are outside the U.S., and it powered past MySpace, the global leader for years, by using a crowdsourcing. This post compares MySpace’s legacy international strategy with Facebook’s Web 2.0 community strategy. […]

What and how to Share on Facebook and Twitter

How to avoid lame updates on Facebook – debunking Wall Street Journal article […]

Twitter: Key Disruptive Innovation of the Decade

Why Twitter was one of the Web 2.0 innovations of the decade.. analysis and conclusions about Twitter’s value proposition for changing the economics of the Relationship Life Cycle […]

Executive's Guide to Facebook Launched

EGFB_grfxThe baby is born!.. After struggling to get the last member of the triad out of the gate, we’re finally here. In 2009, have been working with executives around the US to use Facebook for their businesses and personally, and the Executive’s Guide to Facebook will share vital information to help you understand it and create business value. In 2010, expect to see:

Practical guides for using Facebook for business Strategic, breakthrough insights for using Facebook to create better business relationships more quickly How to launch and use Facebook Pages, Groups and other features Strategy and tactics for using Facebook advertising Analyses of misleading media coverage of Facebook Select coverage of Facebook as a company

I invite you to respond in comments with items on your wishlist!

Web 2.0 Single Sign-on Update: Federating Friends with Facebook Connect and Google Friendconnect

Pithy insights on major Web 2.0 transformation driver: reflecting on the significance of Facebook Connect and Google Friendconnect, which offer Web 2.0 single signon services […]

Book Review: Decoding Evolutionary Roots of Human Social Behavior

Digital social networks give front row seats in many aspects of human dramas, but few companies or individuals have the understanding of human behavior to appreciate fully what they are seeing. Many executives of commercial and government enterprises perceive “social” behavior as frivolous and discourage employees’ activity in social networks. This exceptional book shows that the separation of “work” and “social” is dangerously out of place today because collaboration produces the lion’s share of business value. To succeed, leaders need to appreciate the importance of social activity in collaboration and productivity, and how digital social networks can increase productivity. […]

Media Review/Wall Street Journal Claims Facebook Can't Give You Relationships

Debunking ignorant media coverage of Facebook, LinkedIn and other social networks.. and how online and offline social networking is becoming best practice […]

Increasing Customer Transparency: Real Threat or a Paper Tiger for Marketers?

Should you worry that interacting with your customers on Twitter, Facebook, LinkedIn and blogs will let your competitors poach your customers? How increased transparency affects business and how you can use the trend to drive your competitiveness […]

Post-Product Marketing and Engagement

Drive customer engagement and brand value by focusing on the experience of using your product or service. This is the manna of word of mouth and social computing conversations. […]