By Christopher Rollyson  Tablets Won’t Save Mainstream Media But ProAm Might reveals how mainstream news organizations can jujitsu their way to new vibrancy—embracing substitutes.
Thanks to @guykawasaki, I happened across a robust discussion about whether new hardware formats like the iPad can “save” mainstream media. The article covered some comments from Google economist and Valley stalwart Hal Varian, and it precipitated a great discussion. Here are some back-of-the-envelope thoughts and strategies I would strongly consider were I to be leading or advising a “publishing” organization through twenty-first century waters.
Continue reading Noodle VIII: Tablets Won’t Save Mainstream Media But ProAm Might
By Christopher Rollyson 17 Enterprise Visionaries Release 2010 Predictions for Social Networks, Web 2.0—Fresh Insights from Enterprise Social Business Executives and Practitioners
 The adoption of Web 2.0 and social networking accelerated significantly in 2009, and it shows no sign of stopping. Global digital word of mouth is disrupting growing swaths of business models, and CEOs want to understand its opportunities and threats. Although the Web is resplendent with prognostications from social media gurus, the voices of enterprise practitioners are too scarcely heard.
Therefore, the Global Human Capital Journal is pleased to present perspectives from highly experienced executives who share their thoughts on how Web 2.0 is changing their businesses and mindsets. Moreover, they share its limitations and problems. Keep in mind that each contributor wrote independently, and I have made no attempt to unify the view, although I will offer my analysis and conclusions as well as the intriguing backstory below. Here is a sampling of the group’s eclectic insights:
Continue reading 17 Enterprise Visionaries Release 2010 Predictions for Social Networks Web 2.0
By Christopher Rollyson  Social Networking Conference Shows Market Opportunities, Good Practices is a summary of my notes on the sessions I attended. I had four speaking engagements at the Social Networking Conference Miami 2010, so I was only able to attend a few sessions in their entirety, which are linked here. Others are summarized below.
- Steve Faktor, Vice President, American Express: Social Networking in a New Economic Reality
- Sandy Carter, Vice President, IBM: Social Networking Strategies at IBM
- Jim Rushton, Senior Vice President, Miami Dolphins: Social Networking in the NFL
- Kenton Olson, Digital Media Manager, Seattle Seahawks: Social Networking in the NFL
- Allison Cerro, Chief Marketing Officer, Alcatel-Lucent Americas: Leveraging Social Media for Effective Marketing Strategies
- Rachelle Barnette, Program Analyst, FBI Cybercrime Division: Social Networking and Fraud
- Ann Aikin, Social Media Team Leader, CDC: Social Networking and Fighting Disease
Continue reading Social Networking Conference Shows Market Opportunities, Good Practices
By Christopher Rollyson American Express—Bearish U.S. Economy to Drive Social Networking Adoption is my notes and thoughts on Steve Faktor’s dynamic presentation on the U.S. economy.
Steve Faktor, Vice President, American Express: Social Networking in a New Economic Reality
 Steve Faktor leads American Express’s Chairman’s Innovation Fund, so he is constantly surveying the landscape for emerging market opportunities. He works with start-ups within the corporate environment, so that gives him a diverse perspective. He also tied economic conditions to the adoption of social networking: they will drive it up.
Background
Faktor opened the Social Networking Conference #snc2010 with some highlights and predictions for the U.S. economy from his forthcoming book. It’s going to be a hard reality for those who relish the return of “the good old days.” However, it’s been proven repeatedly that one can make money in any market. Among his insights: Continue reading American Express—Bearish U.S. Economy to Drive Social Networking Adoption
By Christopher Rollyson Fraud in Social Networks: FBI Countercrime Initiatives is my notes and thoughts on Rachelle Barnette’s fascinating talk on the FBI’s anti-fraud initiatives.
Rachelle Barnette, Analyst, FBI Cyber Division
 The FBI’s Internet Crime Complaint Center (IC3) receives and coordinates investigations of Internet crime, and it was fascinating to hear about how they work at the Social Networking Conference. Rachelle reported how criminals (“perpetrators”) use social networks, she outlined the major scams, and she provided numerous resources that I have linked below. Here I’ll share my notes and related thoughts.
By Christopher Rollyson Case Study: IBM’s Experience with B2B Social Business offers my notes and insights on Sandy Carter’s inspiring and useful summary of a social network pioneer.
Sandy Carter, Vice President & Social Media Evangelist, IBM
 Sandy Carter has been on the front lines of introducing disruptive technology to the market for many years, and she outlined an impressive string of IBM’s social business initiatives and milestones on Day One of the Social Networking Conference. Even though I am aware of many of IBM’s initiatives, I took away several new nuggets, which I’ll share below, along with my notes of her presentation.
By Christopher Rollyson Alcatel-Lucent Study: Social Networkers Not Very Social details findings & interpretations of Alcatel-Lucent’s social studies.
Allison Cerra, CMO, Alcatel-Lucent
 Alcatel-Lucent has an interesting perspective on social networking because their equipment and services enable the infrastructure over which everything runs. They are constantly scouring the universe for ways that they can add unique value to infrastructure, and Allison shared some fascinating insights from a study A-L conducted in her Friday session at the Social Networking Conference. Here I’ll share my notes and related thoughts.
By Christopher Rollyson Ann Aikin, Social Media Team Leader, Centers for Disease Control (CDC)
 The CDC has been a pioneer for social networking and media for the past several years. They understood that Web 2.0 tools and behaviors were well suited to their mission: to deliver accurate information to the public about infectious diseases, thereby promoting health. Social networking may be ideal because people naturally share information about health threats, and social tools enable sharing quickly and at low cost. Ann Aikin had these highlights of the CDC’s current initiatives and future plans.
By Christopher Rollyson Case Study: Miami Dolphins Use of Social Networking outlines how the Dolphins are putting fans in the center of their own experience with social tools.
Jim Rushton, Miami Dolphins
 I had the opportunity to moderate the conference NFL session this afternoon at the Social Networking Conference, where pioneers from the Miami Dolphins and the Seattle Seahawks shared their experiences with social media. Here are my notes from Jim Rushton’s remarks.
By Christopher Rollyson Case Study: Seattle Seahawks and Seattle Sounders outlines how the teams use digital social tools to empower fans to have memorable experiences.
Kenton Olson, Seattle Seahawks & Seattle Sounders
 I had the opportunity to moderate the conference NFL session this afternoon at the Social Networking Conference, where pioneers from the Miami Dolphins and the Seattle Seahawks shared their experiences with social media. Here are my notes from Kenton Olson’s remarks. Bonus: he also mentioned some simple, high-impact tactics from his involvement with the Seattle Sounders.
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