By Christopher Rollyson 
Case Study: Travis Falstad on Gaming and Social Networks summarizes remarks how Electronic Arts is using social networking and gaming, and how the business grows virally.
Travis gave an eye-opening glimpse of how gaming plays with social networks ,^). He gave a demo of Pet Society, which has been intermittently the top game on Facebook. Continue reading Case Study: Travis Falstad on Gaming and Social Networks
By Christopher Rollyson  Michael Hickins had an interesting post, Making A LinkedIn For Twitter, which posits that LinkedIn blazed the trail for Facebook, from an enterprise adoption perspective. Enterprise adoption is a constant preoccupation over here, and “enterprise Twitter” is an exceedingly relevant topic.
Michael’s is an interesting idea, so here are some mental doodles on enterprise adoption of microblogging.
Continue reading Thoughts on Enterprise Adoption of Twitter
By Christopher Rollyson  The Executive’s Guide to LinkedIn (EGLI) will be on the road next week, when I’ll present a private edition for the Institute of Management Consultants, Southern California (non-members accepted). Being in a room of management consultants, I guess it’s all the more fitting to expand the role of two new tools that participants will learn to increase the value of their LinkedIn activity. Here I’ll brief you on how the seminar is evolving and give you a preview of the new tools.
By Christopher Rollyson Los Angeles Workshop: Preparation and Insights
The Social Network Roadmap helps sponsors and managers of social networking initiatives to out-execute their rivals by managing risk. The roadmap has morphed significantly since its debut almost a year ago. I presented it in workshop form in January. On June 24, I’m excited to present a pre-conference workshop in L.A. at the Social Networking Conference. Here I will outline the new agenda and tools and briefly discuss the two tracks for using the roadmap.
By Christopher Rollyson I just released a new video that highlights the drivers and content of Social Network Roadmap executive workshops. The next public workshop will be held in Los Angeles on June 24, at the Social Networking Conference. The new five-minute video is entitled Executive Preview. and it shows how the social networks are becoming increasingly relevant to the enterprise and how the workshops address sponsors’ and managers’ needs.
By Christopher Rollyson 1st Opportunity to Use Breakthrough Social Network “Path to Revenue” Tool
I will officially release the “Social Network Life Cycle Model at the Social Networking Conference next month, and we will be using it during my pre-conference workshop on June 24. Participants will use the model to create solid revenue models for their social networking initiatives. The four-stage model features milestones, key processes and outcomes that enable companies to understand and progress through pre-revenue social networking investments—and to predict revenue. Here I’ll give a short preview of the model and how we’ll use it.
By Christopher Rollyson The Power of Emergent Organization
 Facebook and MySpace have distinct strategies for global expansion that hold crucial lessons for executives. Facebook is following a quintessentially Web 2.0 strategy while MySpace is pursuing a more traditional publishing model that most mature businesses will recognize. The results, although somewhat preliminary, clearly show the relative advantages to Facebook’s approach, so here I’ll offer a brief description of the two and suggest learnings that you might apply to your business.
By Christopher Rollyson How to Manage Your LinkedIn Network Post-Employment offers concise advice for taking the right Connections with you, and how to bow out of the others.
 [UPDATED] One of the key principles of the “Executive’s Guides” is that people need to create networks of trusted people that are independent of organization if they want to maximize their careers in the 21st century. In other words, an executive’s network is his/hers. It doesn’t belong to any company.
Moreover, when you start a new job or consulting assignment, you don’t know where the bodies are buried, and you don’t know who’s on the level with your new colleagues or engagement sponsors.
You don’t have much time to move the ball. Who are you going to lean on for their peripheral vision?
Your LinkedIn network. Therefore, here are a few rules I advise people to follow when separation occurs.
By Christopher Rollyson Evolving State of the Art Calls for Multiple Platform Perspective to Increase Engagement
 Specializing in Web 2.0 and social networking since early 2006, I’ve formulated strategy and programs for hundreds of business and government leaders. The main goal of these initiatives has been engaging people in the most appropriate and effective way. Since many of my clients are B2B (business to business, commercial) executives, I have worked extensively with LinkedIn because it has been most relevant for most situations (it still is).
However, I am increasingly seeing cases in which people have accelerated relationships by connecting in multiple platforms, and this is growing in importance in client work. Here I will offer a cursory introduction of this concept and how it can work.
I am also pleased to announce that the Executive’s Guide to Facebook will launch next month. If you are in Chicago, you can attend a special sneak preview on May 4.
By Christopher Rollyson Get Started in 30 Minutes
Twitter has recently gained the attention of mainstream executives due to its recent (if dubious) status as a MSM (mainstream media) darling. It’s on everybody’s lips, and you may be dying to try it. Or, like 90% of the people who have accounts, you have been on it for some time but use it seldom. Either way, this guide will enable you to set up or rejuvinate your Twitter presence in about 30 minutes. I’ll present the mechanics as well as a smattering of strategy, so you can act with more intent and derive more value.
|
|
