 Facebook Pages and Groups are rapidly becoming like websites or phone numbers—overwhelmingly banal. Last year, it was still novel for many companies and governments to launch Pages or Groups, but 2010-2011 is proving to be the inflection point: people merely expect Facebook presence because every organization has one. In step with this, the competition for Fans’ (now “Likes”) attention on Facebook is high and will continue to get higher. That said, as difficult as it is, launching and growing a powerful Facebook presence is eminently doable with the right strategy and execution. Here I will share some of my notes with a current engagement for how to grow a quality Fan base by building and leveraging a network around your presence. By the Way, Pages and Groups share similarities but they are distinct in their functionality. This post will focus mostly on Pages, but many of its techniques will work with Groups as well.
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How Commercial and Government Firms Are Using Facebook (More at NotaBene) my delicious.com
 You Know Facebook Connect but why not LinkedIn Connect? discusses credentialing across websites in the Web 3.0 version of single signon.
Shannon Clark, on his Slow Brand blog, presents the idea of a LinkedIn Connect, which would enable users to authenticate and share certain approved information from their LinkedIn presence on third-party sites. He writes, “Why isn’t LinkedIn looking to be the Identity layer for not just a few applications running inside of LinkedIn or a very small handful of LinkedIn Partners, but instead to offer a strong, business focused identity layer for 1000?s of business applications across the Internet?” Great question that merited some cycles.
Here’s the post, with my thoughts below. A good thread with some technical discussion, but understandable for non-techies, too.
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How Facebook can fix its lame “Friend Suggestions” feature—while tripling the value to members (users). How Members can increase their ability to meet qualified new people on Facebook. […]
Thoughts on Facebook 2.0, in which Facebook connects users’ social graphs to the Web, gaining a quantum leap more information about them […]
Why most people benefit from using LinkedIn and Facebook together to accelerate their business relationships: Key pointers on how to get started. […]
How to think about using Facebook, LinkedIn and Twitter for business.. brief comparisons of Facebook with LinkedIn and Twitter from a business perspective […]
One of key factors in driving Facebook’s explosive growth is the company’s genius globalization strategy. Most of its members are outside the U.S., and it powered past MySpace, the global leader for years, by using a crowdsourcing. This post compares MySpace’s legacy international strategy with Facebook’s Web 2.0 community strategy. […]
How to avoid lame updates on Facebook – debunking Wall Street Journal article […]
Debunking ignorant media coverage of Facebook, LinkedIn and other social networks.. and how online and offline social networking is becoming best practice […]
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