Western Union Social Business Summit Case Study: Donna Rossi

Western Union Social Business Case StudyContinuing the social business Engaging Times Summit, Donna shared Western Union’s social media journey thus far and where they are going. They are still in the early stages, having been limited by regulation (in the financial services industry). Spun off from erstwhile parent First Data in 2006, Western Union has more room to maneuver, and its CEO and CMO have become social media enthusiasts.

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Social Business Engagement Case Study: Jennifer DeMarco Herskind, Dave & Buster's

Social Business Case Study: Jennifer DeMarco, Dave & Buster'sSocial Business Case Study: Jennifer DeMarco Herskind, Dave & Buster’s summarized how Dave & Buster’s was beginning to see results from their social media initiatives. She presented it at Alterian’s Social Business Engaging Times Summit.

In the U.S., they have 57 stores, and each averages 40,000 sq.ft. of gaming and restaurants. July 2010 marked their first anniversary of doing social media. Customers are totally online, especially the 18-24 and 25-34 age groups, talking about food and entertainment; Dave & Buster’s benchmark themselves against casual dining because it has similar demographics. They go to where the customers are. There’s a fundamental shift (in marketing), and we have to get social media into the decision set. Facebook is the most important right now. We have a new data warehouse and customer surveys. […]

Telecom & Music Highlight Social Business Cases at L.A. Conference

Executives from Deutsche Telekom and Concord Music will highlight the morning session of pre-conference led by Christopher S. Rollyson at the Social Networking Conference June 16 in L.A. The pre-conference is a bootcamp for directors of social networking initiatives who want to understand and practice emerging best practices for strategy, tactics and project management. […]

Social Networking Conference Miami 2010 Wrap: Market Opportunities, Good Practices

Social networks change the economics of relationships because finding, developing and maintaining relationships is far less costly… Watch the migration from Friendster=>MySpace=>Facebook=>? It was relatively fast, people are mobile… Don’t think you are getting anything for free. Even if you are not paying cash, your interactions and position are building a rich data repository for Google or whoever else is providing “free” services […]

Case Study: IBM's Experience with B2B Social Business

The example was IBM’s corporate social responsibility and green initiative. They realized it would be incongruent or unsavory to have a (physical) conference for green initiatives in which people would burn tons of CO2 getting there, so they held it in Second Life. The sales conversion ratio was equal to physical conferences. […]

CDC Social Business Case Study

CDC’s social media experience shows how powerful social business can be when the organization is aligned with peer-to-peer sharing (word of mouth). Moreover, budget limits and their public focus compel them to rely people to educate each other with CDC information. […]

Case Study: Miami Dolphins Use of Social Networking

Social networking insights from the Miami Dolphins’ Jim Rushton, SVP Corporate Partnerships and Integrated Media […]

Case Study: Seattle Seahawks & Seattle Sounders

How the Seattle Seahawks and the Seattle Sounders are using social networking and social media to engage fans online and offline […]

Post-Product Marketing and Engagement

Drive customer engagement and brand value by focusing on the experience of using your product or service. This is the manna of word of mouth and social computing conversations. […]

Job Search via LinkedIn: A Cautionary Tale

Unclear communication or deception? Short case study of how *not* to communicate in Linkedin or other social networks during job search, capital raise or business development […]