The example was IBM’s corporate social responsibility and green initiative. They realized it would be incongruent or unsavory to have a (physical) conference for green initiatives in which people would burn tons of CO2 getting there, so they held it in Second Life. The sales conversion ratio was equal to physical conferences. […]
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President Bill Clinton challenged IIT alumni to use their ingenuity in the service to mankind: “Being a good citizen no longer means paying your taxes and depending on your government. We can use innovation to help the less fortunate directly.” His message fell on ready ears and was deeply appreciated by 2,500 graduates of the Indian Institutes of Technology at PanIIT, their annual global conference, which was held in Chicago, Illinois. […] Fascinating story of crowdsourcing in the high fashion industry. Dior’s head of social media shares a behind-the-curtain view of Dior’s “The Lady Noir Affair,” starring Marion Cotillard. […] |
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