Case Study: IBM's Experience with B2B Social Business

The example was IBM’s corporate social responsibility and green initiative. They realized it would be incongruent or unsavory to have a (physical) conference for green initiatives in which people would burn tons of CO2 getting there, so they held it in Second Life. The sales conversion ratio was equal to physical conferences. […]

Alcatel-Lucent Study: Social Networkers Not Very Social

Highlights of Alcatel-Lucent’s recent marketing study of 1,000 social networkers, presented by CMO Allison Cerra at #snc2010: Social networkers are not very social; Heavy users of Web 2.0 will pay for value-added services; Privacy is murky […]

CDC Social Business Case Study

CDC’s social media experience shows how powerful social business can be when the organization is aligned with peer-to-peer sharing (word of mouth). Moreover, budget limits and their public focus compel them to rely people to educate each other with CDC information. […]

Case Study: Miami Dolphins Use of Social Networking

Social networking insights from the Miami Dolphins’ Jim Rushton, SVP Corporate Partnerships and Integrated Media […]

Case Study: Seattle Seahawks & Seattle Sounders

How the Seattle Seahawks and the Seattle Sounders are using social networking and social media to engage fans online and offline […]

Preview: Social Networking Conference Miami 2010

Preview of the Social Networking Conference Miami 2010: select topics and insights […]

President Bill Clinton Asks IIT Alumni to Join in Crusade Against Inequality

President Bill Clinton challenged IIT alumni to use their ingenuity in the service to mankind: “Being a good citizen no longer means paying your taxes and depending on your government. We can use innovation to help the less fortunate directly.” His message fell on ready ears and was deeply appreciated by 2,500 graduates of the Indian Institutes of Technology at PanIIT, their annual global conference, which was held in Chicago, Illinois. […]

Case Study: Dior's Haute Couture Crowdsourcing

Fascinating story of crowdsourcing in the high fashion industry. Dior’s head of social media shares a behind-the-curtain view of Dior’s “The Lady Noir Affair,” starring Marion Cotillard. […]

Preview: PanIIT Enterprise Social Networking Panel

Sneak preview: the only social networking panel at 2009’s PanIIT, featuring insights from executives from Alcatel-Lucent, Allstate and Experian as well as two enterprise social networking consultants. […]

PricewaterhouseCoopers Social Business Case Study

Salvatore Reina shares insights about PricewaterhouseCoopers’ global social networking initiatives.. highlights of internal projects and client engagements […]