Recap of enterprise social networking workshop for how to create a repeatable process for designing and managing successful enterprise social networking initiatives […]
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Take advantage of breaking Web 2.0 trends to manage risk and enhance rewards in 2009
To celebrate and help you to seize the day, I have spent the past week on three articles that represent some of my most important writing of the year: Web 2.0 Case Study: Obama’s Use of Social Media 2008 Year in Review: Social Media out of the Gate, in Full Run 2009 Predictions and Recommendations […] LinkedIn’s Steve Patrizi offers advanced thoughts on LinkedIn features, and this report offers far-reaching between-the-lines analysis of executive social networks: a new dimension in advertising and redefining the employer-employee relationship […] LinkedIn marketing chief briefs Chicago CMOs on strategy, direction and utility of the executive network for B2B relationship development and sales […]
[…] Demand drivers for enterprise social networks: global enterprises suffer innovation crisis while individuals seek employment security; cross-boundary collaboration is a win-win for enterprise and employee […] Mashup of Social Networks and CRM Offers Glimpse of the Future: “Let Prospects Self-Report” But Facebook Data Tickles Privacy Concerns—Will LinkedIn Seize the Day? As a presenter at the Social Networking Conference, I was able to catch some excellent presentations, and one of the most eye-opening was Clara Shih’s “Enterprise Mashups: How Facebook Is Changing Sales and Marketing.” In a word, Clara and Facebook’s Todd Perry mashed up Facebook and Salesforce.com via AppExchange so that a prospect’s profile in Salesforce now includes select Facebook profile information in a separate pane (see illustration, right), providing a much richer “360° view” of the person to Salesforce users. The result is elegant, powerful and pregnant with social and business issues that I’ll explore briefly here. […] |
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2008 was a momentous year punctuated by rising economic uncertainty, Web 2.0 innovation in politics and increasing opportunity to create uncommon advantage in many industries. How much can volatility increase? We are on a merry-go-round that’s accelerating; it’s giddy and scary, depending on one’s point of view.
Mashable’s article, Biz Networking on Facebook Could Soon Supersede LinkedIn, discussed Facebook’s relative prowess at attracting ad spending and concluded that Facebook was a better venue for business networking. I felt the need to weigh in on that, so I offer my analysis here, which compares certain aspects of each venue’s networking, demographics and strategy.