Executive’s Guide to Social Networks Consolidates Several Top10 Blogs, Prepares Expansion
 CSRA, the Creator of the Executive’s Guide to LinkedIn, the Executive’s Guide to Twitter & Blogging and the Executive’s Guide to Facebook, beta-launched the Executive’s Guide to Social Networks today to provide social media managers and individual executives a powerful new resource for practical insights into social business, which uses social technologies to transform business processes.
From its inception in 2008, the Executive’s Guide offered leaders a value proposition that is still unique in the market today. The guides help executives boost their individual competitiveness using social networks while they also address how to use social networking platforms to change business.
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 2011 Social Business Predictions and Recommendations describes current social business adoption and advices firms and people how to get ahead.
2011 will be remembered as the year “social media” fell by the wayside, strategy became a recognized prerequisite for serious efforts, and “social business” began displacing it in boardrooms’ mindshare. “Social media,” which usually tries to use social technologies to talk at people, has been the predominant “first use” of socialtech because marketing drives most social initiatives, and marketers “communicate,” i.e. push content, to their targets. When they “listen,” they use limited legacy processes such as focus groups, email marketing, data mining and online surveys. However, none of these scratch the real itch because they emphasize the company asking individuals structured questions; they don’t allow customer to customer interaction, which is ten times more illuminating because it is spontaneous and customer-centric.
Socialtech gets there, but marketers are ambivalent about it because it means a loss of control. And more profits and career growth for marketers, but they have to let go first. It’s a leap of faith, but […]
 In Five Tips for Smarter Social Networking in their Big Shift Harvard Business Review blog, John Hagel III and John Seely Brown offer solid advice for executives who want to get traction with social networks, some of which might surprise you. It’s valuable for executives from individual and company perspectives. Here’s the post, and here’s my response, which builds and extends some of their points:
John2, thanks for very solid advice all around. However, I totally agree with @cole, to be most productive as an individual or an enterprise, you must have an explicit strategy. An enterprise is an orchestra, so defining key goals and techniques, without dictating, is critical for success. This includes giving guidance and space for employees to pursue their personal branding, by resonating with the enterprise.
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You Know Facebook Connect but why not LinkedIn Connect? discusses credentialing across websites in the Web 3.0 version of single signon.
Shannon Clark, on his Slow Brand blog, presents the idea of a LinkedIn Connect, which would enable users to authenticate and share certain approved information from their LinkedIn presence on third-party sites. He writes, “Why isn’t LinkedIn looking to be the Identity layer for not just a few applications running inside of LinkedIn or a very small handful of LinkedIn Partners, but instead to offer a strong, business focused identity layer for 1000?s of business applications across the Internet?” Great question that merited some cycles.
Here’s the post, with my thoughts below. A good thread with some technical discussion, but understandable for non-techies, too.
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Executives need to get on Twitter so they can understand the potential and the threat to their communications with stakeholders. The problem is, the value proposition isn’t clear, and executives perceive it takes too much time to learn. These free online courses fill that gap. […]
The example was IBM’s corporate social responsibility and green initiative. They realized it would be incongruent or unsavory to have a (physical) conference for green initiatives in which people would burn tons of CO2 getting there, so they held it in Second Life. The sales conversion ratio was equal to physical conferences. […]
Quick guide for time-strapped executives to outperforming rivals this year by using LinkedIn, blogging and Twitter. Extensive links to free executive guides to social networks […]
LinkedIn Platform: a groundbreaking new opportunity for enterprises and individual executives to leverage syndication to enhance collaboration and reduce data management costs: highlights of the platform and analysis […]
How to support your job search or fundraising by blogging and tweeting on Twitter… plus how to engage hyper-connected executives to remember you and help you more […]
Fascinating story of crowdsourcing in the high fashion industry. Dior’s head of social media shares a behind-the-curtain view of Dior’s “The Lady Noir Affair,” starring Marion Cotillard. […]
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