By Christopher Rollyson  Last night, a Mr. R.H. initiated a thread on LinkedIn that is at best maladroit and at worst deceptive, so I include it as an example of how to *not* conduct a job search or business development or fundraising. I have withheld his name out of professionalism, even though I don’t want to because I’m hopping mad. Here’s the short thread in the order it happened:
By Christopher Rollyson  Plus, How to Help Highly Connected People to Help You
I’ve got to get this off my chest, as I’ve recommended it to so many people over the past few months. Whether you are a recent graduate or an executive with many years of experience, blogging and tweeting are optimal ways to let the people who care about you to keep in the loop and to help you better. I have also helped people to make more impact among highly connected people by providing “scenarios,” a different package of information that’s easier to remember. Read on for quick outlines of these techniques.
By Christopher Rollyson  Personally and professionally, I find posts that “compare” Twitter and Facebook as if they were competitors largely off-base and useless, but I weighed in on this one on Techcrunch. My thesis is that these venues only “compete” if you care about fickle mass adoption and don’t care about each site’s underlying value proposition. Facebook and Twitter are very different, so comparing them doesn’t make much sense in most cases. In 2009, however, mass media in the United States especially was having a field day talking about Twitter “knocking Facebook off its pedestal,” which was silly. Here’s Techcrunch’s take on it. My response and thoughts are below.
Continue reading Facebook vs. Twitter Influence on Techcrunch
By Christopher Rollyson President Bill Clinton Asks IIT Alumni to Crusade Against Inequality offers coverage of Clinton’s PanIIT keynote, espouses entrepreneurial approach to vanquishing negatives of interdependence.
 President Bill Clinton addressed 2,500 alumni of the Indian Institutes of Technology in Chicago on Saturday at PanIIT 2009 with the message: You can make an impact as an individual, and all of us have to take responsibility for creating a more equitable, stable world. Speaking at the three-day global confab, Clinton pointed out that interdependence had positive and negative consequences because it brought people together in unprecedented ways. Through actual and media contact, people start seeing how everyone else lives around the world, and startling differences are difficult to understand and accept. Overshadowing this are a slew of global challenges like disease and climate change, problems that demand unprecedented collaboration. I will both summarize his remarks and provide my analysis and conclusions.
By Christopher Rollyson Case Study: Dior’s Haute Couture Crowdsourcing summarizes my notes from his insights at SNC London 2009.
Michel Campan, Director, Client Marketing at Christian Dior Couture
 Michel Campan offered a fascinating and surprising look behind the scenes of one of Dior’s major social media initiatives. He showed part of a short film, The Lady Noir Affair, whose screenplay and plot were written by fashion bloggers, and it starred Marion Cotillard and was directed by Olivier Dahan. Amazingly, the cost was roughly that of a (print) advertisement in a major publication. However, the engagement with people who matter cannot be compared.
Read on for a case study Michel presented on my panel at the Social Networking Conference London 2009, Enterprise Social Networking for Innovation: Case Studies, Approaches and Tools.
By Christopher Rollyson  Preview: PanIIT Enterprise Social Networking Panel is my final update on the panel I’m running at PanIIT on October 9, 2009, in Chicago. For bios on the panelists and more detail on takeaways, please see Enterprise Social Network Panel Finalized: To Discuss Innovation with Social Networks. Here, I’ll share the results of my final preparation calls with each panelist and how I’ll weave them together to create an unforgettable session.
By Christopher Rollyson Salvatore Reina, Knowledge Programme Manager, PricewaterhouseCoopers
 Salvatore Reina has been involved in leading PricewaterhouseCoopers’ social networking activities since Q1 of 2006, and he presented a very methodical and effective approach to adopting social networks. Although the epitome of conservatism, the firm has embraced social networking due to the latter’s compelling value proposition for global service firms with high value resources who generate more revenue when they can collaborate more effectively.
Read on for a case study Salvatore presented on my panel at the Social Networking Conference London 2009, Enterprise Social Networking for Innovation: Case Studies, Approaches and Tools.
By Christopher Rollyson Dave Taylor, Programme Lead, Imperial College London’s Medical Media and Design Laboratory
 Dave Taylor is an expert in virtual worlds, and he discussed some of the social networking aspects of engaging people in Second Life and how to get support for these projects. He is a founder of SciLands in Second Life, a virtual collaborative space inhabited by such esteemed organizations as NASA, National Institutes of Health, Caltech, Princeton Institute of Advanced Research, Sloan-Kettering Cancer Center and Imperial College London. What do they know that you don’t?
Read on for a case study Dave presented on my panel at the Social Networking Conference London 2009, Enterprise Social Networking for Innovation: Case Studies, Approaches and Tools.
By Christopher Rollyson Twitter has shown some promise as a venue for promotions, and advertising, in the name of “sponsored tweets,” has begun to rear its head.
How realistic is advertising on Twitter? I offered a back-of-the-envelope response to that question in a LinkedIn Group, so here are some of the main points:
By Christopher Rollyson Enterprise Social Networking Workshop Extends to Full Day: new partnership fuses strategy and practice.
Christopher S. Rollyson Partners with Clara Shih to Launch Full Day Session at London Social Networking Conference
 I am pleased to announce that “Succeed with Enterprise Social Networking Initiatives” has been expanded to a full day at the London Social Networking Conference. Having conducted two successful pilots in Los Angeles and Miami, conference producer Marc Lesnick decided to expand the program. The Social Networking Conference is very enterprise-focused (click the logo right for conference and registration info). Read on for behind-the-curtain insights into the workshop.
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