Donor Archives - Christopher S. Rollyson and Associates

The Free Chicago Seminars of Experiential Social Media for Nonprofits

Introducing the Free Chicago Seminars Experiential Social Media Nonprofits

The Free Chicago Seminars of Experiential Social Media for Nonprofits and social impact firms aims to help nonprofits and social impact firms to unlock the power of experiential to transform their commitments from their donors, volunteers and other supporters. The series will be offered by CSRA in Chicago starting Summer 2018. Experiential is “the nonprofit way” to do social media because its main goal is serving people, not marketing to them. And it usually produces much better business outcomes than social media and marketing.

I designed this three-part public seminar series for nonprofits and social impact companies, and I’m making it available for free to qualified groups. I’ve pioneered the development of experiential social media since 2006, and I want to share a new way to build trust and commitment from donors, volunteers, partners, clients and other stakeholders to nonprofits and social impact firms.

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How to Boost Employee Support for Nonprofit Fundraising

Free Chicago Seminars Experiential Social Media ?Nonprofits

How to Boost Employee Support for Nonprofit Fundraising reveals that, although employees can be tremendous supporters of nonprofit fundraisers, managers have to navigate some subtle waters to engage employees.

The key to “engagement” is making it voluntary and meaningful to employees as people. I say this because many organizations expect support, but expectation diminishes the voluntary requirement. When management harbors the attitude that employees owe them to promote the fundraiser, this will backfire. Here’s my response to a situation in the Nonprofit Technology Network forums.

A web/social media specialist for family services nonprofit sought advice for increasing employee participation in their annual fundraiser. Most of the responses explained how to use email signatures (someone even suggested appending promotional text to employees’ email signatures globally!). Someone else suggested gift certificates. I took a different tack.

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Nonprofits and Experiential Social Media: A Special Affinity

Nonprofits and experiential social media shares how nonprofits can improve their social media results and why I think experiential social media has an affinity for cause-focused organizations. This post was triggered by my insights from my recent research on nonprofits and cause-focused organizations. Although I’d served nonprofits throughout my consulting career, my focus was on commercial firms. While organizing Chicago Social Empowerment [Cohort One], I researched many nonprofits to distill the cohort’s categories, so I learned more about nonprofit operations and business models.

First, I’ll share some broad insights about nonprofit operations and business models, specifically focusing on their stakeholders, and broad guidance for improving their results with social media. Then I’ll share insights about experiential social media and why I hypothesize that it has a special affinity for nonprofits.

For brevity, I’ll also use “nonprofit” to refer to social enterprises and other cause-focused organizations.

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Christopher S. Rollyson and Associates

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