Increasing Customer Transparency: Real Threat or a Paper Tiger for Marketers?

Should you worry that interacting with your customers on Twitter, Facebook, LinkedIn and blogs will let your competitors poach your customers? How increased transparency affects business and how you can use the trend to drive your competitiveness […]

Job Search via LinkedIn: A Cautionary Tale

Unclear communication or deception? Short case study of how *not* to communicate in Linkedin or other social networks during job search, capital raise or business development […]

Preview: PanIIT Enterprise Social Networking Panel

Sneak preview: the only social networking panel at 2009’s PanIIT, featuring insights from executives from Alcatel-Lucent, Allstate and Experian as well as two enterprise social networking consultants. […]

LinkedIn Brief #3: How Do You Use Facebook to Accelerate LinkedIn Results?

Why most people benefit from using LinkedIn and Facebook together to accelerate their business relationships: Key pointers on how to get started. […]

Business Social Networking Bootcamp: Chicago August 19-21

Behind the curtain preview of the Executive’s Guide Business Social Networking Bootcamp in Chicago: grow your business and career by using advanced LinkedIn, Twitter and blogging tactics. […]

Social Networking Conference Wrap: Clara Shih on Business Social Networking

Clara Shih on social networks’ creation of new sociology, the economics of relationships and vision for what this means to business. Facebook and Google plays. What social networks mean for business development and sales. […]

Two New Tools to Grace Los Angeles Seminar on June 27

Executive LinkedIn seminar at Pepperdine University to feature breakthrough tools for measuring the effectiveness of relationship building with LinkedIn and other social networks. […]

New Social Network Revenue Model to be Released at L.A. Pre-Conference Workshop

Christopher S. Rollyson and Associates will feature its new “path to revenue” Social Network Life Cycle Model during Rollyson’s pre-conference workshop at the Social Networking Conference in Los Angeles on June 24. […]

How to Manage Your LinkedIn Network Post-Employment or Consulting

How to manage your LinkedIn network when you leave an employer or consulting client: quick checklist […]

Realizing Value: The Social Network Life Cycle Model

Life cycle model for social networks provides a blueprint for investment, along with goals, activities and milestones for each stage. A plan of action for creating value from enterprise social networking initiatives. […]