Christopher S. Rollyson and Associates

Executives of a certain, er, level of experience face an apparent dilemma when they consider using LinkedIn and other Web 2.0 tools: they already have well-developed networks and non-Web 2.0 processes for managing them. Why should they use LinkedIn or other Web 2.0 tools? Aren’t connections best maintained by high value face-to-face lunches, meetings or phone calls?

The answer is, increasingly, “Yes and no.” I encourage you to consider these tools to supplement your current communications with your network. You will maintain a stronger network if you can communicate specific, relevant information about what you are doing, and these tools can help. Here we will delve into some key Web 2.0 tools’ unique value for enhancing the value of networks by keeping in touch better.

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