The 20th century created and democratized unprecedented wealth for humankind in many parts of the world, but soon after the 21st century dawned that party ran out of booze (credit), and the global economy is still seeking a new equilibrium. Businesses and individuals are beginning to suspect or realize that they find themselves in a fundamentally different environment. Here I will briefly outline two levels of adversity executives are facing, one of which is serving as a smokescreen for the other. Then I will share some recommendations for managing through this period. By understanding some of the causes involved in these economic effects, you will be able to guide your company and career most appropriately.
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Many of these insights will apply in general, but some pertain to the “unusual” circumstances of the difficult economy in which we find ourselves in 2009. Let’s delve into the first installment. Continue reading Job Search Tips for Disruptive Times
Quick, what do you do if you’re a hard-charging executive who doesn’t plan a lengthy lollygag this summer? Mix business and pleasure and organize a business bootcamp for people who want to use social networking to grow business! Here I’ll preview a new kind of event that’s designed for EGLI alums and uninitiated execs who have yet to experience EGLI. I promise, most of the exertion will be mental: the only pushups you’ll hear about is exacting strategies and checklists for your LinkedIn, Twitter and blogging campaigns. Continue reading Business Social Networking Bootcamp: Chicago August 19-21Tombstones and Milestones in Publishing points to the end of an era and the evolution of authority.
Returning from the neighborhood grocer yesterday, I saw this paragon of authority standing tall, perhaps not realizing its new status. Continue reading Tombstones and Milestones in Publishing Taking the Mystery out of Engagement
When I am advising them on creating a Twitter presence, one of the key tools I use is “Value Vectors” to help formulate the content strategy. Here, I will outline the tool and how you use it, so you can improve engagement in your following. Continue reading Introducing Twitter Value Vectors: The Key to Building a Quality Following
This post will be useful to blogmasters who may not think of themselves as Webmasters but who face the increasing threat of malware attacks, which are increasing geometrically. The time is getting closer when you or someone you know will be affected. I’m not an engineer, but I got hacked, and this is a quick resource in which I aim to cut your learning curve. It took me four days to figure out what had happened and what I had to do, which I’ll share below. I also include what I’m doing to prevent future attacks to my websites and blogs. I invite your comments and suggestions. First I’ll explain what happened, how I got us back online and what I’ve done to prevent reoccurrence. If you have an emergency and want to skip the context, skip Anatomy of a Malware Attack, and go directly to the Malware Bootcamp. Think of this as a guide, as I’m compiled many useful links, too. Although it’s written from the perspective of using WordPress, LAMP, Mozilla, Google and Mac OS X, I’ll attempt to write it so it will be useful regardless of the tools you use to manage your blog or website. Continue reading Hacked! Practical Guide for Surviving Malware Attacks on WordPressEnterprise Social Networking Continues to Mainstream: 2009 Mid-year Adoption Snapshot
Los Angeles 2009 took place June 24-26, 2009 at the SLS Hotel in Beverly Hills. I was happy to see Digg talking about community and Nokia sharing a vision for mobile social networking. Yammer brought us current on enterprise microblogging, while Dow Jones mashed up business intelligence and business networking, Electronic Arts injecting the gaming element, and Google briefed us on marketing trends as only they can. And The Facebook Era was as enlightening as ever. Between running a workshop and moderating a panel, I took enough notes to share the high points of most of the tracks, which I’ll summarize before offering Analysis and Conclusions. The reportage follows this convention: the summaries are from my notes of speakers’ remarks. For more information on my workshop, Succeed with Enterprise Social Networking Initiatives, see the description and preview. Click on logos for abstracts of the tracks. Continue reading 2009 Los Angeles Social Networking Conference Highlights Enterprise Social Media ExperienceObtuse and Faulty Authentication Process Takes the Checkered Flag
Chicago, 8 July 2009—Apple over delivers in many categories, and today the company can be proud of its latest accolade: the coveted Web 0.2 Citation. To win by such a landslide, the company had to prove its ineptitude over a period of several months, consistently inducing pain to customers during the Mobile me authentication process. Its performance was hands-down one of the finest examples of yechsperience this year. Here is the report from the judges: Continue reading Strangle Me: Apple Awarded Web 0.2 Citation for Delivering Painful Paroxysm of Yechsperience™
Enjoy and watch for the final report within a few days! Continue reading Social Networking Conference Wrap: Grand Panel Wrap
Case Study: Angela LoSasso on How HP Engages Customers in Social Networks shares several social networking initiatives in Hewlett-Packard’s hardware businesses. Angela is a social networking manager who has a direct role in customer engagement, and she shared emerging good practices. |
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