By Christopher Rollyson  Normally summer would have provided ample time to reflect on Q2, but it sizzled with speaking engagements and extensive development here at EGLI and at CSRA. I’m pleased to share the highlights and to look ahead to Q3, which will be very exciting for EGLI. First, however, I’ll recap Q2.
Continue reading 2008 Q2 Report
By Christopher Rollyson  Executives of a certain, er, level of experience face an apparent dilemma when they consider using LinkedIn and other Web 2.0 tools: they already have well-developed networks and non-Web 2.0 processes for managing them. Why should they use LinkedIn or other Web 2.0 tools? Aren’t connections best maintained by high value face-to-face lunches, meetings or phone calls?
The answer is, increasingly, “Yes and no.” I encourage you to consider these tools to supplement your current communications with your network. You will maintain a stronger network if you can communicate specific, relevant information about what you are doing, and these tools can help. Here we will delve into some key Web 2.0 tools’ unique value for enhancing the value of networks by keeping in touch better.
Continue reading Leveraging Web 2.0 to Keep Connected with Your Network
By Christopher Rollyson  Yesterday I presented LinkedIn as an executive job search tool to a packed house at St. Chrysostom’s Employment Council (the the Career Transitions Network). It was interesting to focus LinkedIn on a new area of human endeavor, getting a new job.
We had a lively discussion, which I’ll recap briefly before providing links to additional information pertinent to our discussion.
Continue reading LinkedIn for Executive Job Search
By Christopher Rollyson The Social Network Roadmap enables established organizations to onboard Web 2.0 and social networks more quickly because it is a measured adoption approach that mitigates risk. As I learned while helping to build out PricewaterhouseCoopers Consulting’s e-business transformation roadmap during Web 1.0, enterprise executives appreciate roadmaps because they outline the adoption process, explain risks and help to align people around the change effort.
Given this, my hypothesis is that the Social Network Roadmap will be of interest to providers of social software and services because they can use some of its concepts to make the case for their services. I will present this at SocialDevCamp tomorrow, and I’m very interested in the reaction I’ll get. Here I’ll share a couple of additional thoughts.
By Christopher Rollyson  Most of the innovators of social networking, social media and Web 2.0 are active on Facebook, so it’s only natural that the Social Network Roadmap have a presence there, too. Here are some thoughts behind the Facebook page as well as goals and plans. First, a couple of key principles:
- The Roadmap is a breakthrough approach to help businesses and government to understand the value of social networks and Web 2.0. It helps large organizations to adopt more Web 2.0 faster because its method enables them to understand the adoption process and to mitigate risk.
- When an organization uses the Roadmap, that drives its demand for Web 2.0 services, tools, gadgets and experts—exactly the Web 2.0 professionals that are leaders in Facebook. Continue reading Just Launched: The Social Network Roadmap Facebook Page
By Christopher Rollyson The Social Network Roadmap is a disciplined approach for adopting social networks and Web 2.0, but in 2008 executives always ask me, “Why should we be interested in this? Of course, there’s a lot of noise about it, but how is it beyond hype?” That’s fair enough, and the first part of my presentation at the Social Networking Conference last month dealt with drivers from corporate and people perspectives that drive the demand for cross-boundary social networks. Here we’ll delve into what’s driving demand and symptoms you can use to guide your strategy.
Continue reading Enterprise and Individual Drivers for Social Networks
By Christopher Rollyson  The Social Media Club recently asked “social media evangelists” to share their experiences of life in the trenches, helping people to understand the promise and peril of social media, which is highly connected to social networking and Web 2.0. I thought their survey was very well done, so here I am reprinting my answers, and I’m asking you to weigh in with your observations and experiences, too.
Continue reading Social Media Survey: Reflections
By Christopher Rollyson Next Monday at 6:00 GMT, CSRA will formally release the Social Network Roadmap Beta Program, and I invite you to help us break the story. If you would like to view our news release–under embargo until the official release time–you can access it here. You’ll need to get the password from me.
The SNR Beta Program will be interesting to executive readers in these situations:
- Early adopter marketing and social media executives who have various initiatives and campaigns going on in Facebook, Twitter, blogs, Flickr, and others, but they struggle to show value and get mindshare with other executives
- Strategy and technology executives who are being pressed to get involved but who want an approach that mitigates risks before they jump in
If your readers are interested in the enterprise adoption of social networks, this can be an excellent opportunity for you to add value.
Continue reading Psst! Want to Break the SNR Beta Program Story?
By Christopher Rollyson Redesigning Website Design
Too many marketing executives have outdated thinking on Website design, which leads them down the path of spending a lot of money while getting low returns. They think, “Let’s sex up our website with some social media features to increase appeal.” Although a logical approach, what you will end up with is a camel (horse designed by committee). I’ve been talking to a few companies over the past couple months about “website redesign,” an activity that carries a very Web 1.0 context. You have a website that people visit when they want to find current information. Web 1.0 emphasized people pulling information down from the website.
Continue reading Update: Website Redesign 2.0
By Christopher Rollyson Glad to give a plug to the creator of this theme; it’s the most feature-rich and easiest theme I’ve yet encountered. Will be redoing the blogroll tomorrow (er, later today ,^) and adding a post.
One of the key ideas behind this site it to give interested parties a real-time thread of the Roadmap’s development. For example, soon (shhhh) we’ll be officially unveiling the Roadmap’s beta program. I’ll be speaking at conferences this year and next. Here is where you can come to learn emerging issues and insights as CSRA and clients use and refine the roadmap to push the envelope while managing some of the possible downsides of aggressively adopting disruptive technology and behaviors.
I look forward to the journey! What are your thoughts? What would such a roadmap mean to you?
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