February 2009 social network events and education: the executive’s guide to Twitter debuts at ITA and the Executive’s Guide to LinkedIn seminar series wraps in Wheaton […]
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Confused about which LinkedIn membership to choose? Use our short LinkedIn membership selection guide […] Take advantage of breaking Web 2.0 trends to manage risk and enhance rewards in 2009
To celebrate and help you to seize the day, I have spent the past week on three articles that represent some of my most important writing of the year: Web 2.0 Case Study: Obama’s Use of Social Media 2008 Year in Review: Social Media out of the Gate, in Full Run 2009 Predictions and Recommendations […]
EGLI participants create their individualized LinkedIn plans They learn how to build their networks and manage their time according to the plan They learn how to use LinkedIn’s advanced tools […] Conventional Wisdom Scuttled—Disruption Preview—Business in the Batter’s Box
The Obama campaign is very instructive to business leaders because business customers are changing expectations of their leaders, as we’ll discuss in more detail below. As the Global Human Capital Journal is not primarily focused on politics, I am less interested in the fact that Obama was elected than how he was elected. Moreover, […] LinkedIn versus Facebook versus Twitter: a thumbnail guide on selecting which Web 2.0 sites your company should be on […] Between-the-lines analysis of LinkedIn CEO Dan Nye’s interview for the San Francisco Chronicle: LinkedIn’s biggest challenge is encouraging executive adoption, promoting understanding of LinkedIn’s business value.. nice LinkedIn statistics […] LinkedIn’s Steve Patrizi offers advanced thoughts on LinkedIn features, and this report offers far-reaching between-the-lines analysis of executive social networks: a new dimension in advertising and redefining the employer-employee relationship […] LinkedIn marketing chief briefs Chicago CMOs on strategy, direction and utility of the executive network for B2B relationship development and sales […] Executive’s Guide to LinkedIn has slated seminars in Chicago (Dec. 9), Cleveland (Dec. 16) and Chicago-West Suburbs (Dec. 18) to enable forward-thinking business leaders to have fun and productive holidays this year. […] |
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2008 was a momentous year punctuated by rising economic uncertainty, Web 2.0 innovation in politics and increasing opportunity to create uncommon advantage in many industries. How much can volatility increase? We are on a merry-go-round that’s accelerating; it’s giddy and scary, depending on one’s point of view.
Learning how to leverage social networks for business will be one of the top five requirements to thriving in 2009, and LinkedIn is an ideal place to begin because it helps to find opportunity: new customers, partnerships or jobs. The Executive’s Guide to LinkedIn has scheduled three new Collaborative Seminars in Chicago and Cleveland. Here is how participants increase their results:
Barack Obama’s presidential campaign was more than a major social media milestone because it ushered in a new relationship model among leaders and their supporters. Due to social media, an unprecedented number of individuals had a new kind of active, direct role in Obama’s campaign; moreover, I predict that the Obama campaign and imminent administration will change citizens’ and consumers’ expectations of “leader” and “follower” roles in government and business. Amazon.com changed consumers’ expectations about retail in general—information on demand, reviews, unbelievable variety at low prices—and a significant portion of Obama supporters will want to continue their support to “make the change happen.” These supporters will bring their changed expectations of action and collaboration to their vendors. That means your company.