 Unique, Insightful and Useful Guide to Business and Civil Politics reveals human political strategies through the eyes of a primatologist studying a chimpanzee community. It lays bare most of the behavior people use “to get ahead” in business and politics by explaining the evolutionary underpinnings of these behaviors, so we can appreciate them at a new level.
Have you ever heard someone say, “I’m not political!”? S/He may mean well, but this book shows that one cannot be human without being “political”; moreover, it explains political behavior in hilarious, poignant ways that help the reader in multiple ways as I detail here. It is immensely entertaining to read while being scientific in its assertions.
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How Brands Cut Their Exposure to Facebook Business Risk shows how brands can reduce the risks of depending on Facebook too much.
In the Facebook As Investment trilogy, I have analyzed several dimensions of investing in Facebook and raised my doubts about the company’s management and direction. In Part Three, I’ll address how brand executives can insulate themselves from Facebook’s—or any platform’s—fortunes by moving to make their relationships and networks portable. By making and managing investments carefully, brands’ relationships will endure regardless of platforms’ destinies.
By the way, Part One examined how Facebook’s trust gap would make it difficult for Facebook to fully monetize its considerable assets. Part Two analyzed Facebook as a social platform and revealed that it had no competitive threats from other pureplays; rather, the risk was that the whole pureplay category would lose its dominance in 3-5 years.
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 My predictions from the 1990s and beyond about the disruption of “careers” and “work” have been coming true at an increasing pace, so here I’ll offer a quick retrospective of key trends as well as numerous how-to resources for using these disruptions to your advantage. Disruptions change the rules. Although most people don’t like “the rules” at times, we all take comfort in them because we have a clue about how to manage and get what we want. No one likes to feel clueless, but that’s how disruption causes most people to feel, so they try to avoid it. However, by facing the world head on and understanding the profound economic and social changes that are happening, you can see where the proverbial puck will be and skate there before most other people. Let’s go!
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Executives need to get on Twitter so they can understand the potential and the threat to their communications with stakeholders. The problem is, the value proposition isn’t clear, and executives perceive it takes too much time to learn. These free online courses fill that gap. […]
Quick guide for time-strapped executives to outperforming rivals this year by using LinkedIn, blogging and Twitter. Extensive links to free executive guides to social networks […]
Quick launch guide to blogging for executives and professionals: get online with WordPress or Blogger in about an hour: how to pick a blog platform, write your first post, configure antispam and manage and grow. Tips on content strategy and using categories and tags. […]
Unclear communication or deception? Short case study of how *not* to communicate in Linkedin or other social networks during job search, capital raise or business development […]
How to support your job search or fundraising by blogging and tweeting on Twitter… plus how to engage hyper-connected executives to remember you and help you more […]
Evaluating off-base media criticism of social networks, and how you can use Twitter and Facebook updates effectively […]
Christopher S. Rollyson will lead a panel, “Using Social Networks for Disruptive Innovation,” at the global Pan IIT conference on October 9, 2009 in Chicago. […]
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